American Me - Poem Essay Example for Free

American Me Poem Essay The poem American Me, written by Ninfa Miranda-Maloney, tells the story of a Mexican immigrant who comes to the United States to live the American dream. The author incorporates ethnic aspects with her use of Spanish words sprinkled in amongst the poem. With his â€Å"spit shine shoes† (Miranda-Maloney, n. d, line 10) and â€Å"brillantina-slick back hair† (Miranda-Maloney, n. d. , line 11), a picture is painted of a young man’s pride in himself as he begins the journey of a lifetime. This is a young man ready for his new life in America. The tone quickly changes, however, as he probably soon realizes that the dream is not what he had in mind. In San Eli, where he â€Å"lived on thank yous and maybes† (Miranda-Maloney, n. d. , line 23), the reader gets the sense that the man was taken advantage of and worked hard for little compensation. The most powerful lines in the poem are â€Å"kissed your white land, broke my back, sweat a few tears for a piece of the dream† (Miranda-Maloney, n. d. , lines 27, 28, 29). The author has incorporated a racial aspect in the poem by showing referring to the white land. This is not his land, this is the â€Å"white land†. He is doing back breaking labor for â€Å"whites†, probably not what he expected as the young man full of hope chasing the American dream. The author also includes social class aspects in this poem. The poem ends with the man, now here in the United States for fifty years, still smelling the onions on his fingertips. (Miranda-Maloney, n. d. ) This leads me to believe the man is still working in the onion fields fifty years after arriving in the United States. A generalization can be made that a person from a lower social class would need to continue to work past retirement age to make ends meet. I grew up in a poor neighborhood in California. My community included many immigrants here in the United States both illegally and legally. The immigrants I have known throughout my life are generally proud Americans, though there are the few that grow bitter because their American ideals and dreams have not been met. They work hard doing difficult work for little money and not much appreciation. While I don’t personally identify with the poem, I am able to sympathize with the character as he could represent a number of people I know. My grandmother emigrated to California before my mother was born. She came to the States with the dream of giving her children a better life than the one they’d likely have in El Salvador. Throughout my life, she’s told me the stories of moving here and settling the family in the area. It was difficult for her, working many hours as a maid, but she did it for the benefit of her children. Many times throughout her first few years in the states, she considering going back home. The dream she envisioned was hardly her reality at first. I can’t imagine how difficult it would be to go to a different country where you don’t speak the language or know the culture but it happens regularly in this country. At the end of the day, the United States is a country made up of immigrants, most of which are just chasing the dream as well.

Properties of Carbon Dioxide Vapour

Properties of Carbon Dioxide Vapour Greenhouse gases in global warming The greenhouse effect is necessary for Earth to regulate its temperature. Water vapour (H2O), carbon dioxide (CO2) methane (CH4), nitrous dioxide (N2O) and ozone (O3) are some of the gases that contribute to it. These gases are molecules that are made up of more than 2 component atoms. They vibrate upon absorbing thermal infrared radiation and then re-radiate excess energy in all directions. As the Earths surface is now heated by both the emitted radiation and sunlight, temperature increases and thus causing the greenhouse effect. Common Greenhouse Gases Greenhouse Effect Greenhouse Gas Atmospheric Absorption Region on Electromagnetic ( µm) Water vapour (H2O) 95 7600 ppmv 0.8 -10 Carbon dioxide (CO2) 3.618 401 ppmv 2.6, 4, >13 Methane (CH4) 0.360 1780 ppbv 3.5 8 Nitrous oxide (N2O) 0.95 320 ppbv 5, 8 Ozone (O3) 0.072 28 ppbv 0.1-0.3, 9 As shown in the table above, water vapour (H2O) contributes the most to the greenhouse effectWhen temperature increases, air humidity increases as well which is positive water vapour feedback. This allows a higher concentration of CO2 in the atmosphere thus further enhancing the warming effect of other greenhouse gases. Carbon dioxide (CO2) contributes quite a fair amount to the greenhouse effect. Thanks to human activities like deforestation, land use changes and burning of fossil fuel, the atmospheric CO2 concentration has increased by about 120ppm since the Industrial Revolution began, which is more than a third. With an absorption region of 3.5-8 microns on the electromagnetic spectrum, methane (CH4) is way more active than carbon dioxide as a greenhouse gas. Its greenhouse effect contribution is small due to its low atmospheric concentration. Being in a similar absorption spectrum as H2Oalso masks methanes contribution as work might have been done by H2O already. Nitrous oxide(N2O) is typically formed through production of nitric acid, combustion of fossil fuel, agriculture sector and burning of . Even though N2O has a low atmospheric concentration, it still contributes a decent amount to the greenhouse effect. This is because it is up to about 300 times stronger as a greenhouse gas than CO2. As ozone (O3) has various concentration at different parts of the atmosphere and has a short lifespan, it is hard to gauge the contribution of the troposphere ozone layer. Ozone generally does not affect much of the greenhouse effect anyway. Lewis Structures of CO and CO2 Carbon Monoxide a) Rotational Constant, B Taking largest B = 2.04 and smallest B = 1.51 , b) Bond Length, b Reduced mass of carbon monoxide: Since literature value for bond length, b = 113pm lies within the range of , and the uncertainty of calculated bond length value is insignificant compared to the calculated value itself, the calculated value can be said to be quite accurate. c) Vibrational Wavenumber, Distance of first through in P branch from 2050 cm-1= (5.45  ± 0.05) cm Distance of first through in R branch from 2050 cm-1= (5.72  ± 0.05) cm Taking smallest = 2135 and largest = 2143, d) Force Constant, k e) Molar Zero-Point Vibrational Energy, Carbon Dioxide Rotational Constant, Taking smallest = 0.302 cm-1 and largest = 0.46 cm-1, Since literature value for = 0.390 lies within the range of , and the uncertainty of calculated bond length value is insignificant compared to the calculated value itself, the calculated value can be said to be quite accurate. Vibrational Modes CO2 is a linear molecule with 3 atoms. Therefore, it has 3 translational modes, 2 rotational modes, and 3N-5 = 4 vibration modes: 1 symmetric stretch, 1 asymmetric stretch and 2 bending modes. The mode at 667 cm-1 is said to be twofold degenerate because the 2 bending motions are essentially the same, just deforming in different coordinate directions. Exclusion Rule: no modes can be both infrared and Raman active for a molecule with a centre of symmetry. CO2 has a centre of symmetry therefore relevant to the rule. For infrared spectroscopy, the 2 bending and the asymmetric stretching modes can be observed. This is because these modes induce a dipole change in their motions. For Raman spectroscopy, symmetric bending can be seen. This is because when the O atoms move away from the centre C atom in an equal distance, the electron density cloud changes with the change in size of molecule, thus causing a change in polarizability. Bond Length, b Force Constant, k Since literature value for lies within the range of (119.6 ±12.5)pm, and the uncertainty of calculated bond length value is insignificant compared to the calculated value itself, the calculated value can be said to be quite accurate. For symmetric stretch, k CO2 2. Heat Capacity Molar constant-volume heat capacity For CO2: Translational modes, : , Vibrational modes, : , Rotational mode, : Total internal energy, At very high temperatures, the theoretical maximum internal energy = as all modes are activated at that point. Max. constant-volume heat capacity, However, at low temperatures not all rotational and vibrational modes are active. Contributions of different modes at low temperatures: Rotational Modes Rotational temperature, Vibrational Modes Vibrational temperature, Symmetric stretch () : Bending modes () : Asymmetric stretch () : Graph of against T Convert molar constant-volume heat capacity to molar constant-pressure heat capacity with Ideal Gas Law: , (R = ideal gas constant) The graph for experimental and calculated data is the same until around T=1600K where the 2 lines diverge with the experimental data to be higher than calculated data. This shows that the Ideal Gas Law only applies to relatively low temperatures.      Ã‚   Kinetic Theory of Gases and Liquids Mean free path of CO2 Mean free path: average distance travelled by molecules between collisions Rate of collision , : Collision cross-section (area covered by a molecule and within which the presence if the centre of another molecule counts as a collision) Collisions happen at 90o angles on average, mean speed = à ¯Ã†â€™Ã‚   [8]. Viscosity of CO2 vapour Newtons Law of Viscosity: Newtons 2nd Law: Force = rate of change of momentum From plane at 0 from plane : mean flow velocity = à ¯Ã†â€™Ã‚   mean momentum of Roughly1/6th of the molecules move in the +z direction. Number of molecules entering 0 from per unit time = à ¯Ã†â€™Ã‚   rate of momentum = Rate of momentum entering 0 from = . By calculating the difference between the two rates, net rate of the momentum transported across the plane at 0, and by using , the viscosity, can be estimated. [8] (mean velocity), (path length) Viscosity is predicted to be proportional to the square root of temperature and independent of density. Liquefaction in a condenser [9] Modify the Ideal Gas Law to obtain Van der Waals Equation of State. References:[1] https://climate.nasa.gov/causes/ (accessed 14th March 2017] [2] Greenhouse Gas Absorption Spectrum (n.d.) available from:http://www.meteor.iastate.edu/gccourse/forcing/spectrum.html (accessed 14th March 2017) [3] Barrett Bellamy Climate Greenhouse Gas Concentrations (n.d.) available from: http://www.barrettbellamyclimate.com/page22.htm (accessed 15th March 2017) [4] Monte Hieb (2015) Water Vapor Rules the Greenhouse System. Available from: http://www.geocraft.com/WVFossils/greenhouse_data.html [5] Project Learn at http://www.ucar.edu/learn at the University Corporation for Atmospheric Research (UCAR) https://www.ucar.edu/learn/1_3_1.htm (accessed 15/3/2017) [6] Barrett Bellamy Climate Greenhouse Gas Spectra (n.d.) available from: http://www.barrettbellamyclimate.com/page15.htm (accessed 15/3/2017) [7] NIST Standard Reference Database 101 (September 2015) Listing of experimental data for CO2 (Carbon dioxide) Available from: http://cccbdb.nist.gov/exp2.asp?casno=124389 [Accessed 10 Mar 2016] [8] Dr Joao Cabral (n.d.) Properties of Matter Lecture Notes. Department of Chemical Engineering, Imperial College London [9] Steve [2010] The Freezing Point and The Dew Point Part 2 available from: https://stevengoddard.wordpress.com/2010/09/05/the-freezing-point-and-the-dew%C2%A0point-part-2/

The Inaccessible Inner Life of Wakefield Essay -- Wakefield Stories Es

The Inaccessible Inner Life of â€Å"Wakefield† â€Å"All these—all the meanness and agony without end I sitting looking out upon, See, hear, and am silent.† –Walt Whitman We are presented with a piece of gossip of a man named Wakefield who leaves his wife for twenty years to live in a house the next street over. If this story were workshopped in a present-day fiction writing class, it would be argued that this story has interesting elements but is not, as a whole, an interesting story-- that the story lies within Wakefield’s motivation for leaving or within the reaction of Wakefield’s wife upon the return of her presumed-dead husband, or that the point of view ought to be reconsidered in order to tell the full story. Much of contemporary fiction attempts to tell the story that satisfies the collective urge to know another human being entirely, to finally understand another person’s story. The story of â€Å"Wakefield,† however, admits in the Puritan vein that the story we all want to know is actually unknowable, and can only be imagined. Through examining the whims of others in fiction, the meaning that can be extracted, however universal it may seem coming from the voice of the narrator, is in the end a projection out of our own selves. â€Å"Wakefield† is not about the narrator, the curious plotline, or even about Wakefield himself. â€Å"Wakefield† is about the telling of these things. The first sentence presents the entire plot of â€Å"Wakefield,† obtained from â€Å"some old magazine or newspaper,† stating from the beginning that the story that follows is not only based on heresy but is, in fact, entirely heresy itself. Why would a reader continue reading when the ending is spoiled in the first line and the story is admittedl... ...ng in our lives, and we prove it by finding meaning in his. With his grand conclusion, the narrator warns us that if you step outside the norms of a system, you may become the Outcast of the Universe. But what is it that really makes Wakefield the Outcast of the Universe? Perhaps every man is the Outcast of the Universe when the community attempts to interpret his whims. Why write a story that cannot be told? Why read a story that cannot be told? To feel as though one can tell a story, that one can read a story and be one with a narrator, to feel united, and yet to know, on some level, that we all are Outcasts of the Universe. It is both terrifying and comforting to realize that the community, united and whole, in which we pretend to reside, is in fact a faà §ade for the community of outcasts that struggle to find meaning in one another in order to survive.

Critics of The Adventures of Huckleberry Finn Essay -- Adventurous Huc

Critics of The Adventures of Huckleberry Finn   The Adventures of Huckleberry Finn is considered by many to be the greatest American novel ever written.   Despite this praise, Mark Twain’s masterpiece has never been without criticism.   Upon its inception it was blasted for being indecent literature for young readers because of its lack of morals and contempt for conformity.   Modern indignation toward Huck Finn arises from its racist undertones, most notably Twain’s treatment of the character Jim.   As is the case with many canonized yet controversial books, the biggest conflict revolves around the inclusion of Huck Finn on required reading lists of public schools throughout the country.   In general, the mostly African-American critics consider Twain himself to be racist and Huck Finn simply reflects this.   Blacks, especially Jim, are portrayed as fools and used as comedic fodder to bolster feelings of white superiority in Twain’s southern audience.   Although Jim’s positive qualities are presented in certain parts of the novel, they are overshadowed by his superstitious folly which Twain returns to in the later chapters.   The fact that Huck’s narration is intentionally skewed by the innocence and ignorance of an adolescent is little consolation to critics who feel that Twain has committed gross immorality.   Also, the incessant use of the epithet â€Å"nigger† has been deemed excessive.   Despite these condemnations though even the staunchest opponents of Twain find certain redeeming qualities that make it hard to promote all out censorship. One of the most stringent dissenters of Huck Finn is Julius Lester, Newberry Award winning author of the children’s book To Be a Slave.   Lester argues that one of the primary concerns of lit... ...hite man.   This pseudo-parenthood relieves Huck of any lifelong responsibilities to Jim and also allows Twain to eventually separate the two without any emotional repercussions.   In short, they lack a true familial bond implicating a tragedy of sadness at the core of their relationship which is possibly due to Huck’s insatiable racism. Ultimately, both Henry and Morrison approve the teaching of Huck Finn under the conditions of mature students and cautious, open-minded teachers.   The problems in Twain’s novel may never be fully explained but an honest and careful consideration of the issues in Huck Finn should contribute positively to the growing awareness of American race relations.    Work Cited Clemens, Samuel. Adventures of Huckleberry Finn. The Heath Anthology of American Literature. Ed. Paul Lauter, et al. 2nd ed. Vol. 2. Lexington: Heath, 1994. Critics of The Adventures of Huckleberry Finn Essay -- Adventurous Huc Critics of The Adventures of Huckleberry Finn   The Adventures of Huckleberry Finn is considered by many to be the greatest American novel ever written.   Despite this praise, Mark Twain’s masterpiece has never been without criticism.   Upon its inception it was blasted for being indecent literature for young readers because of its lack of morals and contempt for conformity.   Modern indignation toward Huck Finn arises from its racist undertones, most notably Twain’s treatment of the character Jim.   As is the case with many canonized yet controversial books, the biggest conflict revolves around the inclusion of Huck Finn on required reading lists of public schools throughout the country.   In general, the mostly African-American critics consider Twain himself to be racist and Huck Finn simply reflects this.   Blacks, especially Jim, are portrayed as fools and used as comedic fodder to bolster feelings of white superiority in Twain’s southern audience.   Although Jim’s positive qualities are presented in certain parts of the novel, they are overshadowed by his superstitious folly which Twain returns to in the later chapters.   The fact that Huck’s narration is intentionally skewed by the innocence and ignorance of an adolescent is little consolation to critics who feel that Twain has committed gross immorality.   Also, the incessant use of the epithet â€Å"nigger† has been deemed excessive.   Despite these condemnations though even the staunchest opponents of Twain find certain redeeming qualities that make it hard to promote all out censorship. One of the most stringent dissenters of Huck Finn is Julius Lester, Newberry Award winning author of the children’s book To Be a Slave.   Lester argues that one of the primary concerns of lit... ...hite man.   This pseudo-parenthood relieves Huck of any lifelong responsibilities to Jim and also allows Twain to eventually separate the two without any emotional repercussions.   In short, they lack a true familial bond implicating a tragedy of sadness at the core of their relationship which is possibly due to Huck’s insatiable racism. Ultimately, both Henry and Morrison approve the teaching of Huck Finn under the conditions of mature students and cautious, open-minded teachers.   The problems in Twain’s novel may never be fully explained but an honest and careful consideration of the issues in Huck Finn should contribute positively to the growing awareness of American race relations.    Work Cited Clemens, Samuel. Adventures of Huckleberry Finn. The Heath Anthology of American Literature. Ed. Paul Lauter, et al. 2nd ed. Vol. 2. Lexington: Heath, 1994.

Macular Degeneration :: Eye Disorders Vision Essays

Macular Degeneration Robert, a 65 year-old male, has trouble reading fine detail, especially out of his central vision. He complains that his vision is blurred and that it is harder to see while operating a motor vehicle. In addition, sometimes objects appear wavy or crooked, which impairs his vision. His worst symptoms were that he occasionally lost the ability to distinguish between the features of familiar faces and he had a localized blind spot. Robert is not alone; many people suffer from symptoms related to loss and distortion of the visual field. He suffers from macular degeneration, the leading cause of decreased vision loss in the United States, especially for people over the age of 50 (Philippi, 2000). Macular degeneration also known as late, aged-related maculopathy is an eye disorder which causes a decrease in the visual field known as the retinal macula (Medical Encyclopedia, 2000). The majority of people who are affected are people over the age of 65, but occasionally it develops earlier in people 40-50 years old (Philippi, 2000). The majority of the visual loss is located in the central part of the visual field, while the peripheral vision is unharmed. There are also two types of macular degeneration, the "wet" and "dry" forms. The "dry" form of this disease is the most popular, affecting 90% of the cases (American Academy of Ophthalmology, 1997). Macular degeneration in general can affect many people in minor or drastic ways. People who experience this form often complain of vision loss when they are in dim light, especially when they are reading. The "dry" type is often characterized by a more gradual loss of vision compared to the "wet" type. Signs of this disease include an increase in drusen, which is an accumulation of a yellow-white substance, in the underside of the macular retina. A loss of cells can be seen in the macula. The macula is our sensitive sight region, where intricate detail can be seen. Thus, vision in this area is helpful and necessary to drive, read, focus on small details, and recognize familiar faces. The macula is located in the back of the eye known as the retina. The macula is only about 5 mm in diameter, and includes the fovea, which gives us our detailed central vision. If a person suffers from the "dry" form in one eye they will be more likely to develop it in the other eye as well.

What is swatch

Marketing planning – Introduction Author: Jim Riley Last updated: Sunday 23 September, 2012 Introduction A plan is a way of achieving something. Your revision plan is a way of helping to achieve success in business studies exams. The Christmas present shopping list is a simpler example of a plan – a way of ensuring that no-one gets missed on 25 December. In business, It Is no different.If a business wants to achieve something, It Is more likely to do so with a well-constructed and realistic plan. What does planning involve? Planning involves: ? Setting objectives, quantifying targets for achievement, and communicating these targets to people responsible for achieving them Selecting strategies, tactics, programmes etc for achieving the objectives. The whole topic of planning brings with it some Important terminology that it is worth spending time getting to know well.You will come across these terms many times In your study of marketing (and business studies in general): Strategy Strategy is the method chosen to achieve goals and objectives Example: Our strategy is to grow sales and profits of our existing products and to broaden our business by ntroducing new products to our existing markets Tactics Tactics are the resources that are used in the agreed strategy Example: We will use our widespread distribution via UK supermarkets to Increase sales and existing products and Introduce new products Goals Goals concern what you are trying to achieve.Goals provide the â€Å"intention† that influence the chosen actions Marketing planning – values and vision Introduction to Values and Vision Values form the foundation of a business' management style. Values provide the Justlflcatlon of behaviour and, therefore, exert significant Influence on marketing decisions. hy are values Important in marketing? Many Japanese businesses have used the value system to provide the motivation to make them global market leaders.They have created an obsession about winning that is communicated at all levels of the business that has enabled them to take market share from competitors that appeared to be unassailable. For example, at the start of the 1970's Komatsu was less than one third the size of the market leader – Caterpillar – and relied on Just one line of smaller bulldozers for most of Its revenues. By the late 1980's it had passed Caterpillar as the world leader in earth-moving quipment.It had also adopted an aggressive diversification strategy that led it into markets such as industrial robots and semiconductors. If â€Å"values† shape the behaviour of a business, what is meant by â€Å"vision† and how does it relate to marketing planning? To succeed In the long term, businesses need a vision of how they will change and Improve In the future. The vlslon of the business gives It energy. strategy. What are the components of an effective business vision?Davidson identifies six requirements for success: â €“ Provides future direction – Expresses a consumer benefit – Is realistic – Is motivating Must be fully communicated – Consistently followed and measured Example: Our goal is to achieve market leadership in our existing markets Objectives Objectives are goals that can be quantified Examples: – We aim to achieve a market share of 20% in our existing markets – We aim to penetrate new markets by achieving a market share of at least 5% within 3 years – We aim to achieve sales of growth of 15% per annum with our existing products Aims Aims are goals that cannot be measured in a reliable way.However, they remain important as a means of providing direction and focus. Examples: We aim to delight ur customers Marketing Study Note Home I Latest Marketing Resources from the tutor2u Blog I Marketing Revision Quizzes Marketing Objectives Introduction to marketing objectives Let's face it. Of the four main functional areas ofa business, market ing has to be the most important! Marketing is at the heart of a business.Remember the definition of marketing: â€Å"The process of identifying, anticipating (predicting) and satisfying customer needs profitably' Almost every activity that a business undertakes can be linked back to this definition, whether it is: Raising finance to support an investment n new product development Introducing quality assurance and lean production to improve product profitability Training staff to improve customer service standards Ultimately, almost every functional activity or objective can be linked back to marketing.A similar picture emerges when you consider how corporate objectives link to the functional objectives for marketing. Typical corporate objectives might be to: Bea market leader within 5 years To grow market share by 5% in core markets To become the most trusted and recognised brand in our industry Each of these has a strong marketing element. Marketing objectives need to be seen as part of a hierarchy of objectives, in the sense that they are shaped and informed by the corporate objectives.A corporate objective influences a marketing objective, which in turn shapes the marketing strategies and marketing tactics employed: Marketing planning – the mission statement Mission A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: â€Å"A mission describes the organisation's basic function in society, in terms of the products and services it produces for its customers†. A clear business mission should ave each of the following elements: Taking each element of the above diagram in turn, what should a good mission contain? (1) A Purpose Why does the business exist?Is it to create wealth for shareholders? Does it exist to satisfy the needs of all stakeholders (including employees, and society at large? ) (2) A Strategy and Strategic Scope A mission statement provides the commercial logic for the business and so defines two things: – The products or services it offers (and therefore its competitive position) – The competences through which it tries to succeed and its method of competing A usiness' strategic scope defines the boundaries of its operations. These are set by management. For example, these boundaries may be set in terms of geography, market, business method, product etc.The decisions management make about strategic scope define the nature of the business. (3) Policies and Standards of Behaviour A mission needs to be translated into everyday actions. For example, if the business mission includes delivering â€Å"outstanding customer service†, then policies and standards should be created and monitored that test delivery. These might include onitoring the speed with which telephone calls are answered in the sales call centre, the number of complaints received from customers, or the extent of positive customer feedbackvia questionnaires. 4) Valu es and Culture The values of a business are the basic, often un-stated, beliefs of the people who work in the business. These would include: Business principles (e. g. social policy, commitments to customers) Loyalty and commitment (e. g. are employees inspired to sacrifice their personal goals for the good of the business as a whole? And does the usiness demonstrate a high level of commitment and loyalty to its staff? ) Guidance on expected behaviour – a strong sense of mission helps create a work environment where there is a common purpose What role does the mission statement play in marketing planning?In practice, a strong mission statement can help in three main ways: It provides an outline of how the marketing plan should seek to fulfil the mission It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission? It provides an incentive to implement the marketing plan Marketing planning – the link with strate gy Businesses that succeed do so by creating and keeping customers. They do this by management constantly have to assess which customers they are trying to reach and how they can design products and services that provide better value (â€Å"competitive advantage†).The main problem with this process is that the â€Å"environment† in which businesses operate is constantly changing. So a business must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as arketing planning. Where does marketing planning fit in with the overall strategic planning of a business? Strategic planning (which you will cover in your studies of â€Å"strategy' is concerned about the overall direction of the business.It is concerned with marketing, of course. But it also involves decision-making about production and operations, finance, human resource management and other bus iness issues. The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides meet the overall business objectives. Marketing has a key role to play in strategic planning, because it is the Job of marketing management to understand and manage the links between the business and the â€Å"environment†.Sometimes this is quite a straightforward task. For example, in many small businesses there is only one geographical market and a limited number of products (perhaps only one product! ). However, consider the challenge faced by marketing management in a multinational business, with hundreds of business units located around the globe, producing a wide range of products. How can such management keep control of marketing decision-making in such a complex ituation? This calls for well-organised marketing planning.What are the key issues that should be addressed in marketing planning? The following questions lie at the heart of any marketing (or indeed strategic) planning process: Where are we now? How did we get there? Where are we heading? Where would we like to be? How do we get there? Are we on course? Why is marketing planning essential? Businesses operate in hostile and increasingly complex environment. The ability of a business to achieve profitable sales is impacted by dozens of environmental factors, any of which are inter-connected.It makes sense to try to bring some order to this chaos by understanding the commercial environment and bringing some strategic sense to the process of marketing products and services. A marketing plan is useful to many people in a business. It can help to: Identify sources of competitive advantage Gain commitment to a strategy Get resources needed to invest in and build the business Inform stakeholders in the business Set objectives and strategies Measure performance justification of behaviour and, therefore, exert significant influence on marketing e cisions.Why are values important in marketing? Caterpillar – and relied on Just one line of smaller bulldozers for most of its revenues. markets such as industrial robots and semiconductors. If shape the marketing planning? To succeed in the long term, businesses need a vision of how they will change and improve in the future. The vision of the business gives it energy. It helps motivate employees. It helps set the direction of corporate and marketing providing better value for the customer than the competition. Marketing Marketing planning – values and vision

Primary School and Typical Young Kid Essay

I can remember one event in my grade school days that I did not like. You could say it being one of my worst days of my life. I was in the fifth grade, in a school in Clovis, NM. This school believed in paddling if you got in trouble. The teacher I had, acted like he love to enforce this rule. He would tell us, every time we acted out, that he was going to paddle us as he waved his paddle in the air. We were told to do homework for the weekend and to bring it back on the next Monday. I didn’t want to do this long homework assignment, I wanted to go play with my friends and play video games. I was a typical young kid; I just wanted to have fun. That whole weekend I did not touch that assignment. I don’t even think I took my homework out from my backpack. The Moring of that Monday I completely forgot about my homework. When I got to school and sat down at my desk, the teacher asked â€Å"Who did their homework†? Most of the class raised their hands; I was not one of them. The teacher told for the ones that did not do their work have to stay in for recess and finish it. That just made me mad; I wasn’t allowed to go play with my friends. When recess time came and when my friends went out to play, I just stared out the window and refused to do my work. About the time recess was over and the class was coming in, the teacher walked in and told us to bring our work to his desk in front of the class. There was only two of use that gave him a blank assignment. He didn’t take that to well, as he grabbed both papers and directed us to follow him to the office. At the office he looked up for our parent’s numbers from the school records. When he called my step mom and told her what I did he asked if it was ok to discipline me, if he couldn’t do it than she was to come and do it herself. He hanged up the phone with only the word â€Å"Ok† and then he took both of us out in the hall and paddled us both with two swings each across our bottoms. I did not like that school day, I never saw that teacher the same way after that incident. It made me be aware of my actions. From that day I made sure I did all my work. I didn’t want to get paddle again. It was a very cruel way to punish but it was a very infected to make the kids listen.