Supply Chain Management of Square Pharmaceutical Ltd

THE SUPPLY CHAIN PROCESS OF SQUARE COMPANY of Bangladesh: AN ANALYSIS Mohammad Jamal Uddin * Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. Supply chain management involves coordinating and integrating these flows both within and among companies. It is said that the ultimate goal of any effective supply chain management system is to reduce inventory and Communication is the transmission of information from one group or individual to another. Business communication is very essential now days to make contacts with people and for trading. Whenever a business wants to make a good business proposal or†¦show more content†¦Increasing numbers of companies are turning to Web sites and Web-based applications as part of the SCM solution. A number of major Web sites offer EProcurement marketplaces where manufacturers can trade and even make auction bids with suppliers. Basic research question of the study is whether Square Company as a whole can manage supply chain properly? Definition Of Communication Or Sharing Information A modern communications system is first concerned with the storing, processing and sometimes storing of information before its transmission. The actual transmission then follows, with further processing and the filtering of noise. (KENNEDY, 1998) Communication must include both the transference and understanding of meaning. (ROBBINS, 2003). Communication is the transmission of information and meaning from one individual group to another. (GUFFY, 2000). Communication means encoding the idea or concept and getting the feedback of how the receiver is decoding the idea or concept. Therefore without feedback no communication will happen or exist. (HUSSAIN, 2005) We said communication is â€Å"how we share any information with others†. So, we can define communication as a transfer of meaningful message to the receiver with the hope to receive a feedback. AN Overview OfShow MoreRelatedOverview of SQUARE pharmaceuticals LTD2777 Words   |  12 Pagesï » ¿ Introduction: Square Pharmaceuticals Ltd. (SPL) has been the trendsetter in Bangladesh Pharmaceutical Market since its inception in 1958. Over the last decade SPL actually rose to a new standard moving beyond manufacturing quality medicines to win mindshare of patients, physicians, shareholders, business partners, and communities where we work and live. Our dedication to addRead MoreThe Supply Chain Department of Square Pharmaceuticals1274 Words   |  6 PagesResource Management (HRM) concept and true functionality have taken their final shape in Bangladesh. 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The companies in Bangladesh have realized the main role of HRM as vital component in the development mechanism of any organization to achieve its targets and main objectives, and to get competitive advantage (Islam 2006) . Therefore, all HRM responsibilities , contributes are being recognized as crucial as all other organization departments (Isl am 2006). This paper focus is going to be the Supply ChainRead MoreBusiness Research Methodology - How to Write Research Purpose, Objectives and Summary1536 Words   |  7 PagesObjectives and Summary Syed Qasim MBA Question No. 1 State research purpose, objectives and summarize each article with reference (i.e. literature review format). Case Study No-1 Human Resource Management Practices: A Case Study of the Supply Chain Department of Square Pharmaceuticals Ltd. 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In order to cope up with the changing demand companies must develop a good forecasting technique to determine the demand level For this term paper, five different productsRead MoreInternational Business Environments Operations by Daniels Summary of Chapter 22262 Words   |  10 PagesResource Management Practices in KSRM Steel Plant Limited. Md. Sazzad Bin Rashid Roll no: 296, 11th batch(9th) 2nd Semister, EMBA for Engineers,USTC. Abstract Human resource management practices are now considered as one of the key contributing factors to the success of an organization. The organizations are putting increased emphasis on the policies and practices of HRM to gain competitive advantage. Throughout the whole case study several HRM practices related to the supply chain department

Positive Links Hope and Hapiness Free Essays

As I read the article â€Å"Positive Links Hope and Happiness† by Jerry Lopper, my minds starts to wonder. What am I thinking about? I am wondering about the word â€Å"Hope. † I always say this to myself: without hope there would not be life. We will write a custom essay sample on Positive Links Hope and Hapiness or any similar topic only for you Order Now The article is about the function of hope in happiness, how hope and optimism are related, and how hope can determine academic success. In addition, the article also states that hope can be learned. Psychologist researchers study the role of hope in happiness. The psychologist researchers find out that it is very important and it adds a lot of aspects to people wellbeing. I agree with the author; many times when I feel sad, it is like my body cannot function. I remember one day, my mom left to go to America. I and my sisters were very sad. Often times, I would wonder if I will ever see her again. I had no hope and that took a toile on my life. First, I started cutting class at school. After, I started getting in a lot of trouble in my neighborhood. If I had had hope, maybe those things would have never happened to me. In the article, Mr. Lopper says hope and optimism are slightly different. Optimism perspective focuses on the positive in life. On the other hand, hope focuses on specific things in life. Mr. Lopper states that they are co-related with happiness. Mr. Lopper also states that famous motivational writer by the name of Dale Carnegie, identified that â€Å"most of the important things in the world have been accomplished by people who have kept trying when there seemed to be no hope at all. † I like those words, listening to it motivates me. I am going to achieve all my goals even if it seems impossible. One of my goals is to be a doctor. Even though at this very moment, it seems impossible; I know I can do it. I am going to have high measures of hope. In the article it says, people with high measure of hope have the ability to endure twice as much pain than people without hope. The good thing about hope, it can be learned. In a small study done by Ohio state university, the study places participants in a therapy session. They teach the participants skills that they believe are similar to hope. When participants are compared with people that are not in a therapy group, they possess significant measures of self-esteem, life meaning and anxiety. In conclusion, all of life challenges can be overcome if you have hope. I am going to leave this with people; without hope there is no life. How to cite Positive Links Hope and Hapiness, Papers

Workplace Romance free essay sample

Some advantages would be to motivate employees, improve teamwork, communications and cooperation. Some disadvantages would be work performance declining, conflict of interest, co worker confusion, and threatening career advancements. According to (Corser 2011) â€Å"Given that we spend more than one third of our time at work, it is not unusual for people to become romantically involved with a co worker. Some organizations have policies that discourage employees from having relationships at work for many reasons, conflict of interest, co-worker confusion, concerns of productivity and career advancements. So how do you survive an office romance? Keep work and personal issues separate, discuss it together, be honest but only at the right time. Keep it professional. Don’t forsake your workmates. † (p30). Not all work romances constitute sexual harassment or assault some are consensual sexual relationships and reflect as positive expressions of a person’s sexual desire, which is also prevalent at the workplace. Is it wrong or right? Sexual Harassment and consensual sexual agreement Sexual harassment is intimidation of a sexual nature or the unwelcoming or inappropriate promise of rewards in exchange for sexual favors. Harassment can be verbal or physical harassment of a sexual nature. For examples emails and inappropriate touching can be considered as harassment. It is illegal when it is so frequent or severe that it creates a hostile work environment or when it results in adverse employment decision. The harasser can be the victim’s direct supervisor, a coworker, or a client or customer of the employer. On the other hand consensual sexual agreement or love contracts would be considered as dating and sexual relationships willingly undertaken by parties such as supervisors, coworkers, etc. Know the company’s policy on office romance. â€Å"Your company may prohibit office relationships or turn a blind eye. It may require that you notify personnel and sign a consensual relationship contract policy that protects the company from being sued when things go sour. † (2001 SHRM career journal. com). Consequences for employees in workplace romances often result in transfer within organization, termination, counseling, formal reprimand, suspension and demotion. That’s why it’s good to know your company’s policy. Workplace romance can end badly for employers and employees. According to (Lieber 2008) â€Å"High profile cases in the news have shown dangers to an organization when a workplace romance is exposed badly. Such romances can lead to negative publicity sexual harassment claims, and criminal charges, when the relationship involves an executive and a subordinate. † (p111-116). When workplace romance goes bad it is very costly for employers in both financial and other resources. When sex scandals are publicized involving the organization it can have implications that can curse the employer for years and even cause them to go out of business. At my workplace I think that consensual relationship agreements should be presented to employees by human resources, to protect the company. Workplace relationships gone bad can harm the company both financially and other resources. This prevents lawsuits and scandals that may cause the company to go out of business. On the other hand this CRA policy may not work in favor of the company, because they have not figured out how to implement this policy and which department should deal with this issue. CRA is a vague area and it can be one person’s word against the other when it goes sour. Ethical principles are based on the individual or group and what they think is right or wrong. What may seem right to some maybe wrong to others. So companies need to keep in mind the different beliefs. There is also a right to privacy, so by implementing a CRA it should be clear. Nonfraternization policies â€Å"Having clear policies that govern behaviors and relationships acceptable in the workplace is the first step employers should take to control dangerous workplace romances† (Lieber 2008). There are different types of nonfraternization policies. Some employees ban on any dating in the workplace. They are not legally enforced because they are considered overbroad. Another policy prohibits supervisors from dating and employee because of the power between the two may cause the employee to feel pressured to start or stay in the relationship and finally the most common and most recommended policy prohibits supervisors from dating subordinates who are in the supervisor’s direct chain of command. Ethical behavior should be considered when allowing workplace romance. I think from an employer’s perspective they have to consider certain things such as respecting a person’s moral principles such as honesty, fairness, equality, respecting the dignity, diversity and the rights of other people. Being ethical means doing the right thing in any situation. Everything we do is a choice, so ethical behavior is choosing between what is right or wrong. Now from an employee’s point of view ethical behavior should be considered when it comes to workplace romance. I think that as an employee dating at work is fine, but some principles should apply, first it should be consensual, being professional at all times, keep business separate from pleasure. Do not cause co worker confusion. There is also a downfall to dating at work when things go sour such as, retaliation d, termination, or demotion. If a person dates at work they should know what risks they are taking. I think is should be left up to the individual and the company to put a policy in place. If a consensual relationship agreement is in place this would be a contract to protect the organization against any law suits. Due to certain ethical principles it may work against the signing of a CRA as well. What the employer has to realize is that certain guidelines apply to being ethical and unethical. Employees have the right to privacy. The line between the right and wrong thing can be very sketchy depending on the situation. This issue is very broad and for years companies have been trying to figure out what department should be involved and should certain guidelines be set. I personally am in favor of the CRA because it protects the company and limits the sexual harassment risk. Companies have to cover themselves for any liability that may happen at work so by having a love contract is simply says that the affair was consensual, even when things go sour. According to (2001 SHRM career journal. com) â€Å"There are four steps that should be taken on how companies can handle office romance. Implement and enforce policies on dating and family relationships to promote uniform treatment of all employees. Have a legal professional review these policies to ensure compliance with federal state and local laws. Be on the alert for potential problems stemming from a workplace romance involving one of your workers, but limit your involvement that affect the company (job performance workplace morale, etc). Encourage employees to report any harassment they experience or observe and follow proper protocol when dealing with the complaints. Don’t retaliate or allow employees to retaliate on anyone who file a complaint. Exercise caution and common sense in your own personal relationships with employees, making sure they don’t have a potential lawsuit. Document everything. Analysis and assessment of workplace bullying It’s immoral and unprofessional, though it is not universally illegal in the United States for managers to threaten, insult, humiliate or date employees. Bullying has become popular in American workplaces and there is no accepted definition of it. It is called many names such as interpersonal mistreatment, harassment, abusive workplace conduct, and many more. However bullies make personal insults, invade another personal space, make uninvited physical contact, make verbal and nonverbal threats, intimidation, etc. Additionally bullies treat others in rude, disrespectful manners, interfere with work activities and fail to give needed information and prevent individuals from expressing themselves. Studies have been conducted in various geographic areas â€Å"Approximately one third to one half of workers surveyed that they have experienced workplace bullying. For example in 2000 a survey of 700 Michigan workers reported that twenty seven percent of the workers experience mistreatment. In 2002 study of 5000 employees of Veteran Affairs thirty six percent reported hostility from a coworker or a supervisor. A study of Workplace Bullying Institute found that thirty seven percent of all Americans say they have experienced some form of bullying on the job† ( Sanders, DE, Pattison, P. , amp; Bible, J. D. 2012). The Healthy Workplace Bill The model proposal for legislation is the Healthy Workplace Bill (HWB), created by David Yamada and published in 2004.

The Federation of Australia free essay sample

The Federation Of Australia There are many reasons for and against the federation of Australia. We will write a custom essay sample on The Federation of Australia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These reasons will be conveyed in this essay. Before the federation Australia consisted of six colonies of Britain. Before 1872 the British colonies had nothing to do with each other, although a telegraph linked the colonies and the idea of being â€Å"Australian†. By the 1890’s songs and poems were being written to celebrated a nation and the idea of becoming a federation was becoming much more popular. There were many fears in Australia and that the colonies will be attacked by neighbouring countries. Other fear like the big colonies like New South Wales and Victoria will dominate the smaller colonies like South Australia, which had only been less than 50 years old. Mark Anderson and Paul Ashton (Historians) support this. There are many reasons for the federation, which will be looked at later on. These are some of the reasons against the federation of Australia. One the reasons, which delayed the federation, was the 90% of the people in the colonies were of British origin. Which of most of them saw themselves as British citizens who just lived in separate colonies. They were then not motivated to create a new nation. Also the New South Wales colony feared that if Australia were to federate the government would relax on immigration laws and allow more non-white people in. Many of them argued that they were better off remaining a white colony on their own. They were also jealous that the colony of Victoria would get the capital city (Melbourne). Another reason, which delayed the Federation of Australia was that, the economy will fall and many things will become more expensive and taxes will become higher. Also that it will be too expensive to set up a new government and that new government will become too expensive too run. A politician by the name Henry Parkes (Premier of New South Wales) was one of the people who really pushed for the Federation of Australia. He had organised many conventions such as Australasian Federation Convention 1890, which included representatives from New Zealand, was held in Melbourne. Another convention was the National Australasian Convention, which was held n Sydney 1891, included representatives from each colony. In this convention they work on the Australia Constitution. The committee in this convention drew the draft: Edmund Barton (New South Wales), Andrew Inglis Clark (Tasmania), Samuel Griffith (Queensland) and Charles Kingston (South Australia). Although when Henry Parkes lost office the push for the Federation had slowed for several years. A quote â€Å"Creating a Nation requires the will of the people†, this is saying that people have to want to become a nation in order to become one. The National Australasian Convention met again in 1897-98, which all the colonies elected representatives, except Queensland who didn’t support the federation due to the kanakas, who were slaves in Queensland. If Queensland were to join the federation they were to abolish slavery. They were not ready to do so. One reason for the federation of Australia was that if neighbouring countries were to attack Australia they were able to defend the country. The reason they were afraid that the neighbouring countries were going to invade was because Australia was such a vast country with so little population. The colonies wanted not to rely on British Naval Ships to save them. This was a first sign of independence for Australia from Britain. A quote to support this is that â€Å"In their eagerness they have betrayed Australians†. Another reason for the federation is that abolishing tariffs in the country. These were extra payments of imported goods. This would save time and money because the people would have to pay extra money to import another good in another colony. This would help them through the economic depression that Australia was going through. Supporters believed that a strong central government would be more effective and lift them out of the recent drought and economic depression. Furthermore the trade would be much better if the colonies were to federate then it would make trade much better. This is because then other countries would recognise the goods from a nation not an unknown colony. Also those different goods were in different colonies, which meant that if they were to federate than that meant they could export all different types of materials. E. g. oal, gold, wheat, wool etc†¦ When the compromise between the colonies ended it made the federation a lot easy. The rivalry between New south Wales and Victoria was ended when it was decided that neither state was going to have the capital and it would be exactly between the two of them. The conflict and fears that the larger states were going to dominate the smaller states was ended when they decided that the parliament was to have two parts the Senate and the H ouse of representatives, which all the states had equal number of representatives. To conclude this argument I think that the reasons to federate were much stronger than the reason against the federation. Also I think that the federation was a success and that we have accomplished many great things as a nation. By Peter Tsikas http://www. kidcyber. com. au/topics/federation. htm http://www. skwirk. com/p-c_s-1_u-97_t-238_c-797/for-and-against-federation-/nsw/hsie/australian-democracy/federation Australia in the 20th Century Mark Anderson and Paul Ashton http://www. teachers. ash. org. au/researchskills/Federation/notes. htm

How Much Land Does a Man Need Essay Example

How Much Land Does a Man Need Essay Example How Much Land Does a Man Need Essay How Much Land Does a Man Need Essay The chief character of How Much Land Does A adult male Need? is a clear illustration of an insatiate desire for ownerships and wealth which at the terminal destroys the individual. Pahom was populating a life free from anxiety as his married woman said and without clip to allow any nonsensical settee in his head harmonizing to Pahom’s words. As the narrative develops it reveals Pahom’s existent job was indoors him because he was neer content or please with the land and the ownerships he had. At the beginning of the narrative. Pahom was a provincial without land of his ain. working daily to back up his household and believing Our merely problem is that we haven’t land plenty. If I had plentifulness of land. I shouldn’t fear the Satan himself ; when in world the greed within Pahom lied hibernating and he was non cognizant that his desire to obtain plenty of land will necessarily rouse the monster inside him that could neer be satisfied. The first clip Pahom had a land of his ain was a farm of 40 estates. So he became a landholder. ploughing and seeding his ain land. doing hay on his ain land. cutting his ain trees. and feeding the cowss of his ain grazing land. When he went out to plow the Fieldss. or to look at his turning maize. or at his grass hayfields. his bosom would make full with joy . This farm seemed to him unlike any other land. carry throughing his dreams until he heard the narrative of a better topographic point where he will be able to hold more land of his ain. At this minute the greed in him began to blind Pahom to the simpleness of his life and to be thankful and fulfilled for what he had. The 2nd farm he acquired had 125 estates and Pahom. had three times every bit much as at his former place. and the land was good maize land. He was ten times better away than he had been. He had plentifulness of cultivable land and herbage. and could maintain as many caput of cowss as he liked. Obviously greed does non hold bounds and it is a portion of our human nature some posses a greater degree of greed than others but however greed holds no boundaries and the word plentifulness has no significance at all. I wonder what Pahom’s married woman was believing now because in the conversation she has with her sisters. she was more concerned with the enticements of the environing towns but did non see the greed lying inside her hubby that one time. fed leads to destroy. Pahom had it all but Pahom was non happy. he was non content. he was non satisfied with the land he had. His greed lead him in to a way of devastation that is best described by the dream he had the dark before his decease. He thought he was lying in that same collapsible shelter. and heard person chortling outside. He wondered who it could be. and rose and went out. and he saw the the Bashkir Chief sitting in forepart of the collapsible shelter keeping his side and turn overing about with laughter. Traveling nearer to the Chief. Pahom asked: What are you express joying at? But he saw that it was no longer the Chief. but the trader who had late stopped at his house and had told him about the land. Merely as Pahom was traveling to inquire. Have you been here long? he saw that it was non the trader. but the provincial who had come up from the Volga. long ago. to Pahom’s old place. Then he saw that it was non the provincial either. but the Devil himself with hoofs and horns. sitting at that place and chortling. and before him lay a adult male barefoot. prostrate on the land. with lone pants and a shirt on. And Pahom dreamed that he looked more attentively to see what kind of a adult male it was lying at that place. and he saw that the adult male was dead. and that it was himself! He awoke horror struck. Pahom neer had adequate land. he ever needed more to feed the insatiate greed that controlled his life. The following extract from the verse form Who Am I? written by Dietrich Bonheoffer describes better the status of Pahom’s battle: Who Am I? This or the other? Am I one individual today and tomorrow another? Americium I both at one time? A dissembler before others. And before myself a contemptibly woebegone doormat? Or is something within me still like a beaten ground forces? Fling in upset from triumph already achieved? Who am I? They mock me. these alone inquiries of mine Whoever I am. Thou knowest. O God. I am Thine. Time after clip Pahom was non able to bask the fruit of his difficult work as a consequence of the greed devouring him. As the adage says: A greedy adult male hasten after wealth and does non cognize that poorness will come upon him Proverbs 28:22 Pahom died seeking more and more land of his ain and at the terminal his retainer picked up the spade and delve a grave long plenty for Pahom to lie in. and buried him in it. Six pess from his caput to his heels was all he needed .

What I Learned Traveling in Israel without a Tour Bus

What I Learned Traveling in Israel without a Tour Bus On May 1st, I did something I haven’t done in over 10 years: I got on a plane and flew to a foreign country. I had been to Israel before, but only on pre-programmed tours. Here are some snippets of what I learned as a solo traveler traveling in Israel, visiting friends and giving a presentation as an international speaker at Google Campus Tel Aviv: Day 1: Arrival When traveling in Israel, it pays to have an official European style adapter for a MacBook Pro charger. The only way I could get my charger to work was to find a diagonal plug or a power strip on the ground. Anything else would not hold the bulky charger. Day 2: Hod Hasharon Get oriented. And don’t wander out on a 103-degree day without a hat and sunglasses, without knowing in which direction to take the bus. Don’t be shy about calling your friend for help. She will be willing to take you to the bus stop and save you from sunstroke. The buses don’t come on time. Don’t expect them to. Sometimes you’ll just need to take a taxi. The taxis don’t take credit cards, but they’ll accept U.S. dollars. When attending a yoga class in Hebrew, it’s a good idea to tell the yoga instructor that you don’t speak Hebrew. She’ll be much more likely to throw in English as necessary. Sh’efa, ven’shifah = Breathe in, Breathe out Thought you could get mixed greens in Israel that don’t include arugula? Think again. The buses don’t come on time in the afternoon either. Day 3: Swimming, Shopping and Shabbat If you’re nice to the lifeguard at the outdoor pool at the moshav, he’ll let you in for free, even if you’re not a member. The Central Bus Station in Jerusalem is like a small city. Be sure to have a shekel on hand to use the restroom! â€Å"King (Melech) Halvah† has the best halvah in Israel. And they give tastes! The dates in Israel are 10x better than anything you’ll get in the States. Don’t keep walking in sandals after they have worn a cut on your foot. The bike path in Jerusalem is beautiful, bordered by lavender and rosemary, and a lovely place to walk on Friday night. Do not expect to eat Shabbat dinner before 9pm, and do not expect it to be over until midnight. Expect deep conversation. Light your own set of candles if you’re in Israel for Shabbat, even if at first you think it’s okay to bless candles lit by someone else. Day 4: Shabbat in the Old City and Ein Karem Sleeping late on Saturday is the way to go after a late Shabbat dinner. Those yoga videos you purchased on special and downloaded onto your computer? They are great for a country that shuts down on Saturdays! There are stores and restaurants open on Saturdays in Jerusalem!   Ã‚  Ã‚  Ã‚   The stones on the walkways in the Old City are treacherously slippery. If your shoes slip, wear bare feet. You might offend some people, but at least you will not wipe out. When you see a door you are compelled to open, open it and wander in. You might be surprised at what you find. And your friend who didn’t want to see the art exhibit might just end up having multiple people she knows in common with the artist.   Ã‚  Ã‚  Ã‚  Ã‚   If you ask someone if you can pick fruit from their loquat tree, they will probably say yes. Loquats are delicious and pair well with those amazing dates. Always have cash on hand when traveling in Israel. Machines that are supposed to accept credit cards, well, sometimes don’t. Day 4: Dancing and Yad Vashem When assisting at a movement class for the elderly in Jerusalem, wear a high-cut top or some of the ladies might get offended. The men have no problem with it. Plan to spend a whole day at Yad Vashem (the Holocaust Museum) when traveling in Israel. The hours of testimonials are riveting. Four hours just isn’t enough. Don’t put money on your â€Å"Rav Kav† (transportation card) on the Jerusalem light rail if you want to use the money for a bus in Tel Aviv. Day 5: Joy Gym This is the land of the Bible. Where there is lightning, there could be hail. Be on the lookout for shelter. You can run into some interesting characters at Joy Gym in Hod Hasharon, including Eli Danker, an Israeli actor who teaches acting to Martha Graham dancers in New York, and usually plays a terrorist. You can look him up on IMDb. â€Å"Itzuvlates† with Rotem at Joy Gym is one of the best and most challenging fitness classes you’ll ever find! â€Å"Itzuv† means sculpting – so Itzuvlates is a combo sculpting and Pilates. The instructor is really encouraging too! There really is no way to get those light rail tickets converted to normal money on the Rav Kav. Try as you might. The 8-hour time difference between the US and Israel is great for freedom in the mornings; not so great for having any freedom in the evenings or for going to bed at a decent hour! If you take the bus to an address but it’s in the wrong city, you will be very late getting to your cousins’ house and probably not get to play with the baby. A 10-minute car ride can take an hour on 3 buses. Oy. Day 6: Artists and Eateries If you’re in Tel Aviv on a Tuesday, be sure to go to the Artist’s Market. You’ll find some beautiful objects there! I bought a Shabbat set that holds tealights instead of the tall white candles I grew up with, and a turquoise scarf with butterflies! Then wander over to Ouzeria, a restaurant with a Greek twist, patronized by locals – best food I had while I was in Israel! Office buildings in Tel Aviv can look like this: Bargaining is all about the facial expression. Biggest win: A chunk of halvah knocked down from 45nis (shekels) to 30nis. Score! Day 7: Google Campus Tel Aviv Office buildings in Israel can also look like this:   Ã‚   Israelis can be an enthusiastic and challenging crowd! Networking meetings can be set up on a dime. I met the next day with a recruiter who attended my presentation! The Mexican chocolate popsicles at the Sarona Mall are worth the trip. Day 8: Final Day It doesn’t take long to make friends at the gym. Eli Danker was there again! It’s possible to live in Israel without speaking a word of Hebrew. I met another client who lives there and works for the U.S. federal government and she knows one phrase: â€Å"Tax receipt†! Landver might be a chain, but they have really great food, from salads to smoothies to pasta. Yoga classes at Joy Gym are not for advanced students. Stick to EllaYoga! A gathering of 6-8 people can be created on a dime. People show up! Lovely evening at the outdoor seating at Landver. Day 9: Farewell Israel! Taxis come 15 minutes early in Hod Hasharon. Better than 15 minutes late! Your friends in Israel will want you to move there. Refrigerator magnets at the airport are a great way to spend those last shekels. Leaving Israel feels sad. Already looking forward to the next trip. L’hitraot (until we see each other again)! Category:Blog ArticleBy Brenda BernsteinMay 15, 2018 10 Comments Maitri Meyer says: May 15, 2018 at 10:22 am AWESOME Trip! Thanks so much for sharing the tips you learned along the way Log in to Reply Brenda Bernstein says: May 15, 2018 at 11:07 am Thanks Maitri! I added one more line: Remember youre in the land of the Bible. Where theres lightning, there could be hail. Find cover! Log in to Reply Rebecca Herson says: May 15, 2018 at 12:16 pm Great post! Glad to see some of our joint activities made the cut (mmm Mexican chocolate popsicles). And yes, you should definitely move here! Log in to Reply Brenda Bernstein says: May 15, 2018 at 12:19 pm Thanks Rebecca! Of course our joint activities made the cut they were some of the best parts of my trip. Im glad we were able to spend so much time together! Log in to Reply Hayden Fink says: May 15, 2018 at 2:13 pm Israel is an exciting place to visit. I am glad that you had a positive experience and enjoyed your time there. Thanks for sharing the pics and details from your trip! Next time try and visit Safed, one of my favorite places in Israel. Log in to Reply Brenda Bernstein says: May 15, 2018 at 2:15 pm Thank you, Hayden! Yes Ive heard Safed is a wonderful place to spend Shabbat I will definitely go there next time! Log in to Reply Barry Shrut says: May 15, 2018 at 2:43 pm Thanks so much for sharing. Beautiful pix and you rekindled memories of our family trip to Israel about 8 years ago. We booked a private guide and had an exquisite time, visiting Tel Aviv, Haifa, Golan Heights, Beit Shean, Jerusalem and Dead Sea. Log in to Reply Brenda Bernstein says: May 15, 2018 at 3:11 pm Youre welcome, Barry. That sounds like a beautiful trip! Next time I will try to visit more of those sites. I did go to many of them in my previous trips, but that was a long time ago! Log in to Reply Vladimir Starov says: May 16, 2018 at 11:40 am Wonderful notes from your trip! I learned new tips although I visited Israel 7-8 times in the past, the last time almost 10 years ago. Time to go back and visit Landver! Log in to Reply Brenda Bernstein says: May 16, 2018 at 11:50 am Thanks for your comment, Vladimir. Im sure you would teach me a lot more everyones experience is unique and worth sharing! Log in to Reply

Ethics and the ASCE Report Card for Americas Infrastructure Assignment

Ethics and the ASCE Report Card for Americas Infrastructure - Assignment Example This is compounded with infringement into the local cultures while executing construction projects (McAnally 75). Another critical ethical concern is failure of imported technology to conform to socio-economic policies of the local industries. This pertains particularly to international regulations on patents which suppress the progressive socio-economic strategy of developing economies. Competitive strategies of civil engineering firms to adopt common language and use the same in foreign assignments have a significant ethical drawback. This has to do with foreign engineering using their language which may not be effective to the locals and the consequence is skewed decision making. For instance, Civil engineers from firms that use English as common language are likely to dominate project evaluation and monitoring process and make the locals to shy aware hence limiting participatory decision making as far as the interests of the local community is concerned. This has led to environme ntal degradation, disregard of cultural norms which amounts to unethical consequences of globalization in civil engineering. ASCE maintains transparency and accountability of the engineers in various locations of their assignments. Since one of the ethical codes is to serve humanity, involvement of the local community in foreign assignment is facilitated through use of interpreters and participatory decision making which must incorporate input of local community. Another approach towards remedying this problem by ASCE code of ethics emphasizes involvement of the local engineers to link the foreigners with the host community (McAnally 77). However, it is worth to note that ASCE code of ethics has standardized rules on projects execution procedures which at times clash with the local legal framework. United States is considered the powerhouse of ultra-modern technology and offers the best civil engineering

Roots of western culture (Democracy and Imperialism) Essay - 2

Roots of western culture (Democracy and Imperialism) - Essay Example Therefore, equality and respect for the law is an important aspect in any nation as they ensure smooth running of government processes. Citizens are presented with freedom to in exercising their rights in a democratic nation. As Pericles mentions, individuals have equal rights and freedoms despite their cultural background, birth or any other discriminatory factor. Athens is an example of a nation where citizens’ rights and freedom are put into consideration as compared to Sparta where there is no adherence to equality for the law (Thucydides and Pericles 41). According to Pericles, the city of Athens enjoys a democratic and free state of government through equal representation of citizens in the government. Happiness has been attributed with individuals being free, and freedom is influenced by courage. The city of Athens represents a nation that is organized and effectively manages its internal affairs in a transparent and democratic way (Thucydides and Pericles 42). According to the writing, Athens has a well-organized force that protects its people from external

Group Progression in Society Essay Example for Free

Group Progression in Society Essay The pressures of society force humans into groups, whether to change something, unite, or to feel a sense of belonging. Nonetheless, it can be difficult to find what groups you may fit into and these groups can change as you transform into a more critical thinker. Studs Terkel tells the story a of Ku Klux Klan member turned school board activist, C.P. Ellis, in his essay, â€Å"C.P. Ellis.† Ellis’ struggles and realizations prove what critical thinking and self-examination can do. Mike Rose’s essay, â€Å"I Just Wanna Be Average† also displays the importance of growing through groups and how changing mental habits can help transform one into a more efficient critical thinker, therefore allowing one to surpass the cultural myths placed upon them. Gary Colombo enlightens readers by defining and giving advice on how to transform oneself into a critical thinker in his essay, â€Å"Thinking Critically, Challenging Cultural Myths†. Colombo argues that by thinking critically and challenging the norms of our society we can fight to be the people we truly want to be. Humans form into groups subconsciously as well as consciously. Consequently, these groups we cast ourselves into are the very things that can hold us back from becoming true individuals. By reexamining old ways and becoming active critical thinkers, members of society can participate in groups in a manner which will allow them to grow intellectually and outlast the cultural myths that is society has placed upon them. Groups have a large impact on society since they are constructed to allow humans to do more than they would be able to as mere individuals. However, groups can often hinder the thought process of individuals and may cause people to settle for less than what they are actually capable of. The â€Å"cultural myth† of belonging in society can cause individuals to become immersed in a group’s ideas wholly instead of blending them with their own beliefs. Ellis recalls when his former Klansmen called him after he started working for integration on the school board with Ann Atwater, African American women. â€Å"My old friends would call me at night: ‘C.P, what the hell is wrong with you? You’re selling out the white race.’ This begin to make me have guilt feelin’s. [. . .] My mind was beginnin’ to open up. I was beginnin’ to see what was right and what was wrong. I don’t want the kids to fight forever† (405). Had Ellis remained a narrow-minded member of the Ku Klux Klan his judgments and perceptions would have continued to be overly influenced by the Klan’s extremist beliefs. By expanding his mind Ellis was able to work on non-Klan related issues and overcome his racist tendencies thus transforming him into a more independent thinker. Critical thinking such as this is essential in being able to think independently opposed to being over powered by a group’s point of view and opinions. Colombo defines critical thinking as â€Å"a matter of dialogue and debate – discovering relationships between apparently unrelated ideas, finding parallels between your own experiences and the ideas you read about, exploring points of agreement and conflict between yourself and other people† (9). By applying these skills Ellis talked through the issues on the school board and reexamined his relationship with Ms. Atwater which in turn matured his critical thinking abilities. These critical mental skills will enable one to choose which groups they truly belong to instead of merely becoming a drone in order to fulfill their own senses of belonging. However, not all group enrollment and involvement is by the choice of its members. Some are pieced together by members whose superiors have placed them in said groups. In some cases, placement into these groups can impede on the development of critical and independent thinking. Mike Rose’s unjust placement into his school’s vocational is a prime example of this forced-group hindrance. Colombo states that â€Å"[c]ultural myths become so closely identified with our personal beliefs that rereading them means rereading ourselves, rethinking the way we see the world. Questioning long-held assumptions can be an exhilarating experience, but it can be distressing too† (8). By rethinking the groups’ society places us in we can gain a better understanding of ourselves as well as a better perception of the cultural myths that hold our true identities down. Rose tells about that the defenses mechanisms that he and his classmates built up to deal with the below average, self-image that the vocational track gave them, â€Å"[they] to twist the knife in [their] own grey matter† in order to stand up to the mental wear-and-tear of the vocational schooling process. Rose delves further into this process: You’ll have to shut down, have to reject intellectual stimuli or diffuse them with sarcasm, have to cultivate stupidity, have to convert boredom from a malady into a way of confronting the world. Keep your vocabulary simple, act stoned when you’re not or act more stoned than you are, flaunt ignorance, materialize your dreams. It is a powerful and effective defense – it neutralizes the insult and the frustration of being a vocati onal kid. (Rose 162) Defenses like the ones used in Rose’s essay cause individuals to do the bare minimum and do not allow individuals to grow within the group but rather the opposite; it stunts their identities and makes them complacent rather than questioning the world around causing a lack of internal expansion. By questioning the cultural myths of society and expanding the mind to think more critically individuals will be able to broaden their intellectual and social horizons. Ellis reminiscences at the end of the essay about his person growth by saying that â€Å"our troubles are over with. They say the older you get, the harder it is for you to change. Since I changed, I’ve set down and listened to tapes of Martin Luther King. I listen to it and tears come to my eyes’ cause I know what he’s sayin’ now. I know what’s happenin’† (408). By progressing through groups (the Ku Klux Klan and school board) Ellis was able to become a critical thinker and overcome the many cultural myths of his life. Similarly, Rose progressed to become a critical thinker. By going from vocational track to college prep, Rose was forced to reassess his self in order to become the type of student and person he wanted to be upon entering college prep. â€Å"I’d been mediocre for too long and enjoyed a public redefinition. And I suppose the inner workings of my mind, such as they were, had been private for too long† says Rose on regards to his switch and achievement in college prep (166). Both of these experiences show that by reevaluating the cultural myths in society and growing through different groups individuals can become critical thinkers and redefine themselves as the people they want to be. Society is filled with cultural myths and pre-assigned groups for its members. Only by overcoming these myths and growing intellectually can individuals become who they want to be rather than what society decrees them to. The experiences of Rose and Terkel show what critical thinking and group progression can do to one’s true self. Since Colombo defines critical thinking in his essay, the two experiences of Rose and Terkel allow the idea to be brought to life and put his work into context. Upon building critical thinking skills and experiencing group progression throughout life, individuals will be able to gain a multifaceted understanding of their true selves. This understanding will allow individuals to delve into the critical thinking and lead them to constantly challenge the world and groups around them. Works Citied Colombo, Gary. â€Å"Thinking Challenging Critically, Cultural Myths.† Rereading America: Cultural Contexts for Critical Thinking and Writing. Eds. Colombo, G., Cullen, R., and Lisle, B. Boston: Bedfortd/St. Martin’s, 2010. 1-15. Print. Rose, Mike. â€Å"I Just Wanna Be Average.† Rereading America: Cultural Contexts for Critical Thinking and Writing. Eds. Colombo, G., Cullen, R., and Lisle, B. Boston: Bedfortd/St. Martin’s, 2010. 157-169. Print. Terkel, Studs. â€Å"â€Å"C.P. Ellis.†.† Rereading America: Cultural Contexts for Critical Thinking and Writing. Eds. Colombo, G., Cullen, R., and Lisle, B. Boston: Bedfortd/St. Martin’s,

Quentin Tarentino Essay -- Auteur Quentin Tarentino Films Movies Essay

Quentin Tarentino   Ã‚  Ã‚  Ã‚  Ã‚   Throughout the many years the film industry has grown, a certain type of filmmaker immerged, known as an auteur. An auteur, usually a director, has a strong personal style and exercises creative control over his or her works. Quentin Tarentino, for example, has proven himself to be an auteur in various ways. Quentin Tarentino worked for four years as a clerk in a Los Angeles video store, where he made his feature directorial and screenwriting debut of Reservoir Dogs, and where he further expanded his great knowledge of film. Tarentino’s personal style incorporates a lot of well thought out violence, swearing, repetitive casting, and many other filming techniques. In looking at Reservoir Dogs, Jackie Brown, and Pulp Fiction by Quentin Tarentino, we see the visual and stylistic similarities between the films that mark Quentin Tarentino as an auteur, and find that these similarities are shown through the intense violence, similar casting, and unique filming of each of these movie s.    Reservoir Dogs, shot in 1992, relays a story about a mastermind mob-boss, Joe, who assembles a gang of high-end criminals to pull off a jewelry store heist. As the movie begins, it becomes completely clear that the plan went wrong which forces the survivors, who meet in a warehouse, to try and figure out which one of them is a police informant. The crew, which consists of Mr. White, a veteran, Mr. Orange, the wounded â€Å"informant†, Mr. Pink, a squabbling criminal, Mr. Blonde, a crazy ex-con, and Nice Guy Eddie, Joe’s son. Eventually, all the criminals meet in the warehouse, and it all ends in a bloody Mexican standoff. Quentin Tarentino set this film within the heist genre of other films perfectly, yet managed to completely change around the way a heist is normally shot. This movie is completely exclusive to the other heist movies that have been filmed due to the way it is shot in reverse, with the story unfolding as the characters meet in the warehouse. Whereas othe r heist films are straightforward from the beginning. Throughout this film, the amount of violence runs rampant. For example, at the beginning of the movie Mr. Orange is being taken to the warehouse with a bullet in his stomach and stays with that bullet in his stomach throughout the whole movie, while he screams and passes out from all the pain. Another example of the intense violence that o... ...d it leads one to. Tarentino uses the tracking shots in his movies as a stylistic element to build up the suspense of a scene and to show the paranoia of the actors fulfilling the role. Although not explored, Tarentino uses the swearing of the gangsters/criminals to further display their roles in each movie. Yet, the actors and actresses that did not act as a criminal tended not to curse at all, which can be found interesting. To further extend Quentin Tarentino’s role as an auteur, he repeatedly uses the same actors, actresses, and objects in each movie. The characters in each movie learn that a life of crime leads to death and/or other bad situations. The audience learns that swearing is good, drugs are good, and movie cuts are cool. Just kidding. The audience learns that thinking before one’s actions and leading a clean lifestyle, will lengthen one’s life. In looking at Reservoir Dogs, Jackie Brown, and Pulp Fiction by Quentin Tarentino, we see the visual and stylistic comparisons between the films that portray Quentin Tarentino as an auteur, and find that these comparisons are advocated through the severe violence, similar casting, and unique filming of each of these movies.

Endometriosis

Endometriosis is a painful, chronic disease that affects at least 6. 3 million women and girls in the U. S. It occurs when tissue that lines the uterus is found outside the uterus, usually in the abdomen on the ovaries, fallopian tubes, and ligaments that support the uterus. The cells of endometriosis attach themselves to tissue outside the uterus and are called endometriosis implants. In endometriosis, displaced endometrial tissue continues to act as it normally would; it thickens, breaks down and bleeds with each cycle. And because this displaced tissue has no way to exit your body, it becomes trapped. Surrounding tissue can become irritated, eventually developing sace tissue and adhesions. The cause of endometriosis is unknown. One theory is that the endometrial tissue is deposited in unusual locations by the backing up of menstrual flow into the fallopian tubes and the pelvic and abdominal cavity during menstruation; also called retrograde menstruation. Another possibility is that areas lining the pelvic organs possess primitive cells that are able to grow into other forms of tissue, such as endometrial cells. Another cause of endometriosis might be the direct transfer of endometrial tissues during surgery and may even be seen in surgical scars. Transfer of endometrial cells via the bloodstream or lymphatic system is the most likely explanation for the rare cases of endometriosis that has develop in the brain and other organs distant form the pelvis. Research by the Endometriosis Association revealed a startling link between dioxin exposure and the development of endometriosis. Endometriosis affects women in their reproductive years. The exact prevalence of endometriosis is not known, since many women may have the condition and have no symptoms at all. While most cases of endometriosis are diagnosed in women aged around 25-35 years old, endometriosis has been reported in girls as young as 11 years old. Most women who have endometriosis, in fact, do not have symptoms; the most common symptoms are pain before and during periods, pain with sex, infertility, fatigue, painful urination during periods, and painful bowel movements during periods. Pelvic pain however depends partly on where the implants of endometriosis are located. Endometriosis can be one of the reasons for infertility for otherwise healthy couples. Endometriosis can be suspected based on symptoms of pelvic pain and findings during physical examinations in the doctor’s office. Unfortunately, neither the symptoms nor the physical examinations can be relied upon to conclusively establish the diagnosis of endometriosis. Tests to check for physical clues of endometriosis include: Pelvic exam, ultrasound, and laparoscopy. Treatment for endometriosis is usually with medications or surgery. The approach you and your doctor choose will depend on your age, severity of symptoms, severity of disease and whether you want children in the future. There are also hormonal therapies used to treat endometriosis like: hormonal contraceptives, Gonadotropin-releasing hormone, danazol, medroxyprogesterone, aromatase inhibitors, conservative surgery and hysterectomy. Endometriosis is more common in infertile, compared to fertile women. However, the condition usually does not fully prevent conception. Most women with endometriosis will still be able to conceive, especially those with mild to moderate endometriosis. It is estimated that up to 70% of women with mild and moderate endometriosis will conceive within three years without any specific treatment.

Ben & Jerry’s Marketing Audit Essay

1 Executive Summary According to the American Marketing Association, â€Å"marketing is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders† (Kerin, 2005, p.6). I have completed a marketing audit of Ben & Jerry’s Homemade, Inc. in the following categories: Market and Distribution Channels, Manufacturing, Markets and Customers, Competition, Marketing, Objectives, Strategies and Tactics, the 4P’s (product, pricing, promotion, and place), and sales. Based on my findings, there are several factors that will play a key role in Ben & Jerry’s Ice Cream becoming number one in the ice cream industry, instead of being ranked, as number 2. They are as follows: Streamlining the variety and names of the ice cream flavors Increase sales in the non target markets Sell premium ice cream in half gallon sizes Improve brand image Ben & Jerry’s ice cream currently offers consumers Super-premium ice cream flavors that are both unique and quirky. Furthermore, some of the wackiest flavors were suggested by adults. For example, some of the flavors include, Cherry Garcia, Chunky Monkey, and Chubby Hubby (www.benjerry.com). As a result of some of the outlandish names, it becomes difficult for consumers have to figure out why an ice cream would be called chunky monkey, and secondly, what does the flavor consist of. After all, Ben & Jerry’s target customers are at the high end of the consumer spending spectrum. Haagen-Daazs’ most popular ice cream flavor is simply, vanilla. Therefore, perception becomes a vital marketing concept to attain the number one  status. Although Ben & Jerry’s has been acquired by Unilever, one of the leading food companies in the world, Haagen Dazs, which has been acquired by Dreyer’s has still been able to penetrate 42% of the super-premium ice cream mark et, while Ben & Jerry’s penetrated 38%. However, Ben & Jerry’s have been able to have 100% profitability over the last nine years, while decreasing the cost of sales. Penetrating the 20% non-target market would allow revenue to continue to climb upward by becoming more visible. Advertising can be done through supermarket circulars, television commercials, and radio announcements, and offering the super-premium ice promotions such as buy one, get one free or coupons. Thus, customers and profit margins increase. Currently, Ben & Jerry’s super-premium ice cream is sold in pint size quantities. Gallon size quantities were only sold to warehouse club stores. Selling the product to the general public in gallon sizes would allow them to infiltrate the family segment of the ice cream industry. Understanding the consumer is a vital tool in successful marketing and sales. However, careful research and planning are necessary. Thus, a recommendation is being made for Ben & Jerry’s to enter the market of â€Å"micro-branding†; a trend that is becoming more successful in the ice cream industry. â€Å"Micro-branding would allow Ben & Jerry’s to partner with a compatible and recognized national brand to develop an ice cream formulation that delivers a taste experience that is related to the national brand’s product (www.qffintl.com). Some of the companies that currently co-brand are Cool Brands International/General Mills = Yoplait Frozen Breakfast Bars, Reese’s candies and Friendly’s Restaurants. Furthermore, prior to launching this new venture, Ben & Jerry’s can conduct a survey among loyal customers. Ben & Jerry’s Ice Cream is the best illustration of the 80/20 rule. They achieve 80% of the revenues in the target market and 20% in non target markets; however, to increase sales and become No.1, they will need to increase sales in non target markets while stimulating demand in target markets. Based on corporate information (www.benjerry.com), Ben & Jerry’s Ice Cream evolved when two childhood buddies, Ben Cohen and Jerry Greenfield met in a 1963 7th grade gym class in Merrick, New York. In 1977, Ben and Jerry move to Vermont and completed a $5 correspondence course in ice cream making. Afterward, a $12,000.00 investment was made, $4,000.00 of it borrowed, and they opened their first Ben and Jerry’s homemade ice cream scoop shop in a renovated gas station in Burlington, Vermont, on May 5, 1978. The company has maintained a reputation for producing gourmet ice cream and frozen treats, as well as promotions that foster an image as an independent socially conscious Vermont company. On August 3, 2000, Ben and Jerry’s were acquired by Unilever, a British-Dutch food company with distribution in 100 countries. This acquisition would allow the Ben & Jerry brand ice cream to cross over into national and international markets. The ice cream was made with fresh V ermont cream and milk, and the best and biggest chunks of nuts, fruits, candies, and cookies† (www.benjerry.com). Currently, Ben & Jerry’s sell 18 Mio gallons of ice cream per year, and more than â€Å"$200 Mio in annual sales worldwide including Europe, the Mideast, and Asia† (Kerin, 2006, p.2). This makes them one of the top maker’s of premium ice cream, matching  rivals Nestlà ©Ã¢â‚¬â„¢s Haagen-Dazs, and Godiva. Some of the first flavors included French Vanilla, Mint with Oreo Cookie, Maple Walnut, Butter Pecan, and Dastardly Mash. In order to maintain its status as a leader in the premium ice cream industry, new flavors are constantly being marketed, as well as measures to determine what the ice cream consumer wants now and in the future. The corporate vision is built around three strategic goals (missions) that support Ben & Jerry’s corporate concept of linked prosperity. These goals are: 1. The product mission: Become the leading distributor of freshly made quality ice cream, utilizing natural ingredients that do not violate the environment. 2. The economic mission: Achieve capital growth for the corporation, the stakeholders, and the employees. 3. The social mission: Be a pioneer in creating innovative business practices that make a positive impact on society nationally and internationally. 1.2 Market and Distribution Channels The company currently markets flavor ice cream, frozen yogurt and sorbet in packaged pints, for sale primarily through four channels: 1. Supermarkets, and other grocery stores 2. Convenience stores 3. Retail food outlets and in bulk primarily to restaurants. 4. Ben & Jerry’s company-owned franchised scoop shops. Ben & Jerry’s Ice Cream currently distribute their products throughout the United States primarily through independent distributors targeting certain markets including New England, New York, the Mid-Atlantic region, Florida, Texas, the West Coast and selected other major markets, including the Midwest and Denver areas. In 1999, approximately 77% of the sales of the Company’s packaged pints were attributed to these target markets (www.benjerry.com). Also, the ice cream products are also available in â€Å"non-target† markets in the United States, the United Kingdom, France, Israel, Canada, the Netherlands, Belgium, Japan, Singapore, Peru and Lebanon. 1.3 Manufacturing The company manufactures Ben & Jerry’s super premium ice cream and frozen yogurt pints at its plant in Vermont. This plant manufactures Ben & Jerry’s ice cream, frozen yogurt, frozen smoothies and sorbet in packaged pints,  12oz. and single serve containers at its St. Albans, Vermont plant. However, in 1999, the company shifted the manufacturing of its frozen novelty line of business from a company-owned plant in Springfield, Vermont, to third party co-packers to improve the company’s competitive position, gross margins and profitability. As a result of this restructuring, the company was able to write-off `assets associated with the ice cream novelty business, asset impairment charges of other manufacturing assets and costs associated with severance for those employees who do not accept the Company’s offer of relocation. The implementation of this manufacturing restructuring program resulted in a pre-tax special charge to earnings of approximately $8.6 Mio in the fourth quarter of 1999 that was primarily non-cash. The plan was executed in 2000. Thus, outsourcing its novelty business will enable the Company to introduce a wider range of novelty products in future periods. 1.4 Markets and Customers Ben & Jerry’s ice cream is packaged in pints, quarts,  ½ gallons, single serve containers and novelty products primarily through supermarkets, other grocery stores, convenience stores and other retail food outlets. The company markets ice cream, frozen yogurt and sorbet in 2  ½ gallon bulk containers primarily through franchised and company-owned Ben & Jerry’s scoop shops, through restaurants and food service accounts, such as stadiums, airports, cafeterias, and hotels. The ice cream is distributed through independent ice cream distributors; with some exceptions, only one distributor is appointed for each territory for supermarkets. In most areas, sub-distributors are used to distribute to the smaller classes of trade. Company trucks and other distributors distribute products that are sold in Vermont and upstate New York. In the late 90’s, Ben & Jerry’s redesigned its distribution network to enable more company control over sales and improve efficiency in the distribution of its products. Under the redesign, Ben & Jerry’s increased direct sales calls by its own sales force to all grocery and chain convenience stores and has a network where no distributor of Ben & Jerry’s products has a majority percentage of the Company’s distribution. In addition, a joint venture of the U.S. ice cream operations of Nestle and the Pillsbury Company distributes Ben & Jerry’s products in specified territories; the balance of domestic deliveries are distributed primarily by  Dreyer’s Grand Ice Cream. Under the redesign, no single distributor is expected to handle over 40% of Ben & Jerry’s distribution, as compared with Dreyer’s distribution activities accounting for approximately 57% of the company’s net sales in 1997 and 1998. 1.5 Competition â€Å"The ability to create innovative marketing strategies is crucial to a company’s competitiveness† (Magrath, Allan, 1992, p.1). Competition in the premium ice cream industry is fierce. Initially, Nestle, Dreyer’s, and Blue Bell were Ben & Jerry’s top three top competitors. In July of 2003, Nestle merged its operations with Dreyer’s, which makes Edy’s and Haagen-Dazs ice cream (www.dreamery.com). Other significant competitors are Columbo, Healthy Choice, and Starbucks, which are all distributed by Dreyer’s. According to research, Haagen- Dazs uses several approaches to keep the status of being number one in the ice cream industry, and they are as follows: a. Substantial visibility in more foreign markets than Ben & Jerry’s. b. More shares of the markets. c. Cookies and candies are used as a part of the ingredients. In addition to competing with the number one competitor, Dreyer/Nestle, Ben & Jerry’s also has to face competition from other players including: Berkeley Farms Blue Bell CoolBrands Dunkin Friendly Ice Cream Gifford’s Schwan’s (Competitor’s cont’d) Stewart’s Shops Stonyfield Farm YoCream 2 Marketing Ben and Jerry’s Ice-cream introduced themselves to the marketplace as unusual and comical, with the hopes of appealing to the ice cream lover’s sense of humor. Thus, allowing them to acquire a loyal following. However, many adult  consumers did not find their advertising funny, as a result market research revealed confusion. Although the packaging of the ice cream was amusing, patrons were often trying to figure out why a company, that wants to sell premium ice-cream, would come up with an ice cream flavor such as â€Å"Chunky Monkey† and â€Å"Chubby Hubby†. The playful packaging was viewed as being too juvenile to necessitate its luxury price. In 1998, the company re-launched its entire pint line. â€Å"The design of the ice cream packaging was changed to a more polished grown up design utilizing collages of illustrations, photography and textures. The polished grown up designs cleared the confusion, strengthened the brand, and matched the quality of the ice cream. A superb premium look accompanied the price, and was created without forfeiting the trademark Ben & Jerry’s eccentricity† (www.fitch.com). Changing the packaging design helped the company to be taken more serious by the premium ice cream consumer market. To sustain their brand and marketing strategy, Ben & Jerry make sure all marketing activities are aimed at building brand equity, a solid reputation for the company, and most importantly, profitable customer relationship. The company’s marketing strategy includes: 1. Emphasizing the high quality, natural ingredients in its products. 2. Highlighting commitment to social change through innovative promotional and advertising campaigns facilitating brand awareness through Public Relations, magazines, radio, TV coverage, and the internet. The company now distributes its ice cream products internationally in the United Kingdom, Israel, certain parts of Japan, Ireland, France, Canada, the Netherlands, Belgium, Singapore, Peru, and Lebanon. Furthermore, all of the scoop shops are franchised, which contributes significantly to the growth of the brand. 2.1 Objectives, Strategies and Tactics Competition in the premium ice cream industry is fierce. The company’s two principal competitor’s are the Haagen-Dazs operation of Ice Cream Partners and Dreyer’s/Edys, which introduced Dreamery. Other significant frozen dessert competitors are Columbo, Healthy Choice and Starbucks. â€Å"Haagen-Dazs is the industry leader with 42% of the super-premium business, and No.2 Ben & Jerry’s, with 38 percent† (Emert, Carol, San Francisco Chronicle,p.1)  however Ben and Jerry are looking at becoming No 1 and the 4Ps analysis below illustrate how they want to achieve that goal. 2.2 4P’s – Product The packaged ice cream industry includes economy, regular, premium, premium plus and super premium products. Super premium ice cream is generally characterized by a greater richness and density than other kinds of ice cream. This higher quality ice cream generally costs more than other kinds and is usually marketed by emphasizing quality, flavor selection, texture and brand image. Other types of ice cream are largely marketed on the basis of price (www.benjerry.com). Ben & Jerry’s Homemade makes its products at facilities in Vermont. They make over 40 different Super-premium Ice Cream flavors (www.hoovers.com) Super-premium Flavors: Brownie Batter Butter Pecan Cherry Garcia Chocolate Chip Cookie Dough Chocolate Fudge Brownie Chocolate Therapy Chubby Hubby Chunky Monkey Coffee Coffee Heath Bar Crunch Dave Matthews Brand Magic Brownies Dublin Mudslide Everything But The†¦ Fudge Central Fossil Fuel Half Baked In A Crunch Karamel Sutra Martha Martha Marshmallow Mint Chocolate Cookie New York Super Fudge Chunk Peanut Butter Me Up Phish Food Uncanny Cashew Wich Frozen Yogurt Cherry Garcia (low-fat) Chocolate Fudge Brownie Half Baked Phish Food Super Premium Ice Cream, Super Premium Frozen Yogurt, and more recently, Super Premium Sorbet have become an important part of the frozen dessert industry reaching â€Å"$3.5 billion in annual ice cream sales (Emert, Carol, p.1) Super premium ice cream is the fastest growing segment in the ice cream industry. Sales in the low-card ice cream market skyrocketed to close to $76 Mio in January of 2005. Research shows, â€Å"66% of carbohydrate conscious consumers are seeking low fat products† (www.qffintl.com). In response to the demand for lower fat and lower cholesterol products, Ben & Jerry’s introduced its own super premium low fat frozen yogurt and lactose-free and cholesterol-free sorbet, as well as a new line of low fat ice cream. 2.3 Pricing Based on information provided by Information Resources, Inc., a software and marketing information services company, the total annual U.S. sales in supermarkets at retail prices of super premium and premium plus ice cream, frozen yogurt and sorbet were approximately $572 Mio in 1999 compared with about $518 Mio in 1998. During the 2001-2003 period sales grew by 11.6% In 2004, sales were approximately $260 Mio, and 2004 sales were $272 Mio. Ben and Jerry’s product is considered an affordable luxury because of the high quality and quantity of the ingredients. However, individual retailers set their own retail pricing. A reflection of the variation of pricing depends on local market conditions, as illustrated in the table below. Retail/Grocery Store Convenience store Pathmark Shoprite WaWa CVS Ben & Jerry $3.89 $3.79 $3.99 $3.69 Dreyer/Haagen-Dazs $4.19 $3.99 $4.29 $3.89 2.4 Place Competition and consumer demand are increasing in the premium ice cream industry. Because of limited shelf space within supermarkets, visibility becomes minimal for many ice cream manufacturers. As a result, some brands have been forced out of some markets. In most supermarkets that were visited, Ben & Jerry’s have their own section of shelf space to advertise there product. This is done by having their product advertised in a separate freezer space. In markets where they do not have their own shelf space, they tend to use a seasonal adjustment strategy. 2.5 Promotion Ben & Jerry’s use community involvement to advertise their ice cream. The company hosts a yearly folk festival which has about 50,000+ attendees. Free cones are given away at this annual event. In addition, the company has guided tours of its facility in Vermont. This is a non-traditional marketing approach. Currently, the company does not advertise in retail papers, nor do  they solicit buyers in television ads. As a result, it is difficult to quantify investment and return on investment (ROI). However, being able to double profit within five years illustrates Ben & Jerry’s ability to successfully market and drive sales. 2.6 Sales Cohen and Greenfield began packing the ice cream in pints for sale in local grocery stores in 1980. The first franchise followed in 1981. The company earned national exposure that year when Time magazine hailed their product as â€Å"the best ice cream in the world.† After opening its first out-of-state franchise in Maine in 1983, Ben & Jerry’s Homemade first went public in a Vermont-only stock offering (to keep ownership local) in 1984. Sales that year surpassed $4 Mio. The fat-free mania of the 1990s prompted the ice-cream producer to introduce frozen yogurt nationally in 1992 and nonfat frozen yogurt in 1995. Stiff competition and plant expansion in 1994 caused Ben & Jerry’s to suffer its first-ever loss. In 2000, Unilever acquired the company for about $326 Mio. Since its purchase of Ben & Jerry’s, Unilever has not fully integrated the company into its freezer-full of North American ice cream brands. However the parent has plans to boost the brand into its global portfolio. While most Ben & Jerry’s is exported from Vermont, limited production of the product has begun in Europe. Since its purchase of Ben & Jerry’s, Unilever has not fully integrated the company into its freezer-full of North American ice cream brands. However the parent has plans to boost the brand into its global portfolio. While most Ben & Jerry’s is exported from Vermont, limited production of the product has begun in Europe. After a slow spell in its retail growth, Ben & Jerry’s has announced it will step up store openings around the US. To share the cost of nabbing prime retail locations, the company is partnering with its Vermont neighbor Green Mountain Coffee Roasters to add coffee and pastries to its SCOOP SHOP menu — and hopefully extend sales into times of the day when people aren’t typically eating ice cream. An analysis of net sales for the last 9 years reflects a significant growth that is a result of: A better market penetration.  A reduction of cost of sales throughout the years (operational efficiency, improved sales and marketing) Improved gross profit over the years (reflects increased efficiency) In fact, based on the above analysis, Ben & Jerry’s are in a position to beat out their number one competitors, Dreyer’s and Nestle. 3 Recommendations Based on the findings in conducting a Marketing Audit for Ben & Jerry’s Super-Premium Ice Cream, Ben & Jerry’s Ice Cream is the best example of how to turn a dream into a successful business venture. In fact, they have achieved the No.2 player in the Super- Premium Ice Cream market. Their next goal is to become No.1. To achieve their goal, Ben & Jerry’s have to address the following issues that were identified in the Marketing Audit: They have to stream – line the variety of flavors. In fact, the current offering tends to confuse the consumer especially given the associated luxury price tag. They have to increase sales in the non target markets by increased marketing as an effort to become more visible to consumers. Sample marketing and advertising channels include television commercials, supermarket circulars, and radio advertisements. In fact, Ben & Jerry’s Ice Cream is the best illustration of the 80/20 rule. They achieve 80% of the revenues in the target market and 20% in non target markets; however, to increase sales and become No.1, they will need to increase sales in non target markets while stimulating demand in target markets. References Anonymous. Ben & Jerry’s 10-405K Report. Retrieved December 28, 2005, from http://www.benjerry.com/our company/research library/fin/1999/10k.html. Anonymous. Ben & Jerry’s 10-405K Report. Retreived December 28, 2005, from http://www.benjerry.com/our company/press_center/press/press_release.cfm. Anonymous. Packaging, Brand Communications and Consumer Environment. Retrieved from http://www.fitvh.com/case-study Anonymous. (2005).USA summer ice cream scene: Novelties, Co-Branding and Something for Everyone. Retrieved December 28, 2005 from http://www/qffintl.com/pdf/july_2005/95.cfm Chevron, J, (1998). The Delphi Process: Strategic Branding Methodology, (15)3, 1-2. Retrieved December 28, 2005 from http://www.jrcanda.com?art_delphi.html Emert, Carol. (1999). Dreyer’s enters the cold war. New Dreamery line is going cone to cone with Haagen–Dazs and Ben & Jerry’s. Retrieved January 10, 2006, from http://www/sfgate.com/cgi-bin/article.cgi Kerin, Roger, Hartley, Steven.(2005) Marketing. Eighth, Retrieved December 5, 2005 from University of Phoenix database Magrath, A. (1992). Six pathways to marketing innovation. Business & Company. Resource Center. Retrieved December 10, 2005 from http://galenet.galegroup.com Murray, B. Ben & Jerry’s homemade inc. Hoovers A D&B Company. Retrieved December 12, 2005, from http://www.hoovers.com

Free Essays on Macbeth Hamlet Comprison

William Shakespeare, the playwright of both Hamlet and MacBeth, conveys a theme of deceit, revenge and death throughout both plays. Deceit plays a major role in the activities that result in the death of numerous innocent victims as well as the two main characters that are victimized themselves by a series of murders and plots against them that are a direct result of revenge. The guilt and remorse Hamlet and MacBeth fell as a result of these events eventually leads to their own destruction. In the beginning of the play Hamlet, the main character’s father has been killed. His father’s ghost appears to him and tells him that is was his uncle, Claudius, who poisoned him. At this point, he cannot trust any one, not even his own family. It goes even further with the fact that Claudius will be marring his mother, Gertrude. â€Å"He cannot be sure whether he can even trust his own mother in the struggle for power that takes place later in the play† (Watt 160). Killing for revenge is a theme exhibited throughout this play. â€Å"As events continue, the reader comes to realize that by the end of the play the characters of Hamlet, Fortinbras and Laertes have all had their fathers killed, the main reason being revenge† (Campbell 109). The fact that Fortinbras father (the King of Norway) was in fact killed by Hamlet’s father before the play even began sets the tone of revenge. The theme of unending revenge killing is introduced by relaying events that took place before the play. Hamlet and Ophelia’s relationship gives other examples of deceit and revenge that eventually result in death. At first, Hamlet cannot trust anyone, so he goes to Ophelia to confide in her. Ophelia is then deceitful to her father Polonius because she is not honest about her relationship with Hamlet. In turn, Polonius is sent to spy on Hamlet’s conversation with his mother Gertrude, who becomes frightened by the way Hamlet is acting. Polonius ju... Free Essays on Macbeth Hamlet Comprison Free Essays on Macbeth Hamlet Comprison William Shakespeare, the playwright of both Hamlet and MacBeth, conveys a theme of deceit, revenge and death throughout both plays. Deceit plays a major role in the activities that result in the death of numerous innocent victims as well as the two main characters that are victimized themselves by a series of murders and plots against them that are a direct result of revenge. The guilt and remorse Hamlet and MacBeth fell as a result of these events eventually leads to their own destruction. In the beginning of the play Hamlet, the main character’s father has been killed. His father’s ghost appears to him and tells him that is was his uncle, Claudius, who poisoned him. At this point, he cannot trust any one, not even his own family. It goes even further with the fact that Claudius will be marring his mother, Gertrude. â€Å"He cannot be sure whether he can even trust his own mother in the struggle for power that takes place later in the play† (Watt 160). Killing for revenge is a theme exhibited throughout this play. â€Å"As events continue, the reader comes to realize that by the end of the play the characters of Hamlet, Fortinbras and Laertes have all had their fathers killed, the main reason being revenge† (Campbell 109). The fact that Fortinbras father (the King of Norway) was in fact killed by Hamlet’s father before the play even began sets the tone of revenge. The theme of unending revenge killing is introduced by relaying events that took place before the play. Hamlet and Ophelia’s relationship gives other examples of deceit and revenge that eventually result in death. At first, Hamlet cannot trust anyone, so he goes to Ophelia to confide in her. Ophelia is then deceitful to her father Polonius because she is not honest about her relationship with Hamlet. In turn, Polonius is sent to spy on Hamlet’s conversation with his mother Gertrude, who becomes frightened by the way Hamlet is acting. Polonius ju...

Albert Jacka Soldier Man

Albert Jacka was born on the 10th of January 1893 in a small dairy farm in Winchelsea, Victoria. On the 17th of the first 1932, seven days after his 39th birthday, he died of chronic nephritis. He was the fourth child of 7 of Nathaniel Jacka and Mary Elizabeth Kettle. He spent most of his life in Wedderburn after his parents decided to move the family there in 1898 when Bertie was the age of 5. After completing elementary school, he found work as a labourer with his father, and later for the Victorian State Forests Department. On 18/8/14, Bert enlisted into the Aussie Imperial Force, assigned 14 Battalion, 4th Brigade, 1st Division and began training at Broadmeadow camp. Jackas battalion then left for further two months of training in Egypt. After that, his battalion then joined the fight in Gallipoli, arriving on Anzac Cove through the Dardanelles, 26/4/15. A month later on the 19th, the Turkish began an assault along almost the whole Anzac line, and captured a small twelve yard section of the trench, leaving one end being guarded by Jacka. For longer than several minutes, he shot warning shots into he trench until, finally reinforcements had arrived. Everybody but Jacka were hit so he leapt back into the communication trench. He had then thought up a new plan, two bombs would be thrown at the Turks, as Bert would walk around and flank them from behind. He shot five and bayoneted two as the others retreated. l managed to get the begars, Sir, he was quoted to have said to the first officer to arrive. For doing this act of courage, he was awarded with a Victorian Cross, which appeared in a section of the London Gazette. War Office, 24th July, 191 5 His Majesty the KING has been graciously pleased to award the Victoria Cross to the undermentioned Officers and Non-commissioned Officers:No. 65 Lance-corporal Albert Jacka, 14th Battalion, Australian Imperial Forces. For most conspicuous bravery on the night of the 19th-20th May, 191 5 at Courtneys Post, Gallipoli Peninsula. Lance-corporal Jacka, while holding a portion of our trench with four other men, was heavily attacked. When all except himself were killed or wounded, the trench was rushed and occupied by seven Turks. Lance-corporal Jacka at once most gallantly ttacked them single-handed, and killed the whole party, five by rifle fire and two with the bayonet. Albert was immediately known as a national hero. He began to be used on recruiting posters John Wren, gave him E500 and a golden watch, after promising the first Victorian Cross winner a reward of so. After the 28th of 8th he began to skyrocket from rank to rank, beginning with Corporal, then on the 12/9, Sergeant, then Company Sergeant Major on 14/11, and finally Second Lieutenant on the 29/4/16 after completing officer training. Early in June, the 14th Battalion were then sent to France. On the 7th of August, Berts platoon then moved into the line close to Pozi ©res, a small French village. One night after dawn, Just as Jacka had completed his surveying of the area, two German soldiers had overrun a part of line. They came to the entrance of Jackas dugout, rolling a bomb down the doorway, killing two men. Jacka survived, rushing up the steps, tiring as ne moved. He got up and came upon German soldiers rounding up about forty Aussies as prisoners. He spoke out to his platoon and charged against the enemy. Men threw away their rifles and began to participate n wild hand to hand combat, while the prisoners turned on their enslavers. On that night, they took capture of fifty Germans and retook back the line. Everyone was severely wounded, Jacka received serious neck and shoulder injures and was sent away to London hospital. On the 8th of the 8th, London newspapers sent out false reports claiming that Bert was killed in action. After this, Albert was promoted to captain and was authorised as the 14 Battalions Intelligence officer on the 15th March. Albert got back into the fght and led a night scouting party on the 8th of April, to inspect the enemys defences. He infiltrated the wire at two places, reported back, then he went out again to watch the laying of the guide tapes for the infantry. As the Job was almost done, two German soldiers creeped up, Jacka, realising that theyd see the tapes, he knew that they must be captured. He pulled out his pistol, misfired, so he rushed on towards them and captured them by hand. His smart, quick thinking, had saved the Anzac soldiers from discovery and possibly bombardment and had earnt himself a bar to his military cross. The newly captained Jacka, on the 8th July, was wounded by a snipers bullet near Ploegsteert Wood. Two months later on the 26th, he was back on his feet and back on the front, he led the 14th battalion against German Pillboxes(small underground outposts) at Polygon Wood. In March 1918, Jacka unknowingly faced his final fght, after being cruelly gassed at Villers-Bretonneux. A few months later, he boarded the Euripides, for Australia. A large crowd, including the Governor General, greeted him on his arrival in Melbourne. A few months after being discharged, R. O. Roxburgh, E. J. L. Edmonds and himself, created an electrical goods importing and exporting business. The following year on the 17th January, Jacka was hitched to Frances Veronica Carey, a typist at his Electrical Goods business. A few moths later, the moved to St Kilda and adopted a daughter. Eight years later, he was elected to the St Kilda Council and a year later elected as mayor. On the 18th of December 1931, he mysteriously fell ill during a council meeting and on January 17th, a year later, he died of chronic nephritis. Over 60,000 people paraded by his coffin as it lay in Anzac house. He was buried with complete military honor in the Presbyterian section of the cemetery.

Work of Art Essay Example | Topics and Well Written Essays - 500 words - 1

Work of Art - Essay Example Next what the viewer sees is the man struggling under water to release his hands from the rope tied around, a life and death struggle in which he finally succeeds, and then daring the firing squad that pours bullets at him from above, he swims to the shore safely. The entire sequence is fraught with breath-stopping tension as at one moment, the man seems to be going to die and the next moment, he is again seen to be surviving some how in this race against death. The moment in which the man arrives at the shore of the river, totally exhausted and breathless, yet living and happy to be alive, he sees a small wild flower just near to where he was lying half-conscious. And he is in divine ecstasy seeing that beautiful manifestation of life, especially because the same life a moment before was slipping away from him. Thus the flower becomes a metaphor of his own survival and hope. The film next depicts the firing squad once again closing in on him and he running for life like a amad man. The hunter and the hunted become engaged in a intense saga of killer instinct and survival instinct. Then the film shows the viewer a gate which opens before the running man, and for a moment, it seems that his trial by fire is over and he has safely arrived at his house. The visuals of a woman and a child happily welcoming him reinforces this impression. He is seen running towards them in relief and immense joy. But, suddenly, something invisible seems to be pulling him back at one stroke and the next shot that the viewer sees is the man hanging on the bridge. It is only at this moment that the viewer realizes that the rope-breaking and escape sequence that he/she saw earlier was unreal and was just a last thought, vision or wishful thinking of the man being hanged. There was no escape possible and he died. The film ends here. While watching the film, I have been finding it difficult to even breath as the struggle of the

Personality Essay Example | Topics and Well Written Essays - 750 words

Personality - Essay Example Summary of the journal article The article begins with a brief introduction about the process of cognitive development and the changes happened in human brain anatomy and psychology across childhood and adolescence. It illustrates about different areas development process like neuro-anatomical development of the human brain, functional organization of the developing human brain, development of human brain connectivity, performance differences versus maturational differences and cortical organization with learning. Existing neuro-imaging methods and studies give information about cognitive and neural changes underlying human development. But this information is not sufficient for explaining brain structure and function. MRI based anatomical studies highlights various structural changes with development over the period of childhood and adolescence. The study explains various stages of changing in numerical status. Sub serving primary functions like sensory and motor systems come first. Secondly, sequential and parietal connection cortices related with basic language skills and spatial attention maturing appears. Higher order association areas including prefrontal and lateral temporal cortices, language process and sensory motor processor comes in final (Casey et al. 2). The study clearly mentions that structural changes that happened in human brain affect the cognitive development and behavior formation. Association between structural maturation and memory function is identified through the using of neuropsychological measures. The study offers detailed discussion about the functional organization of the developing human brain. It reveals that the development of prefrontal cortex plays an important role in the maturation of higher cognitive abilities. Mature cognition is related with the ability to filter and ignore irrelevant information. The ability to filter unimportant information continues to develop first two decades of a child’s life. Children with a strong response inhibition did not collect the same prefrontal region as those active by adults and they received a subset of same posterior areas. Children with poor response inhibition did not activate that subset of same posterior areas. The significance of tracking cortical changes in human brains over time is most evident in the area of higher research. The study concludes with some notable concepts and viewpoints about the process of maturation and cognitive development. Brain regions associated with more basic and important functions like motor and sensory processes mature first, control of thought and actions followed next. This way of development is paralleled by a change from disperse to more focal recruitment of cortical regions with cognitive development and learning process. The article illustrates cognitive developments and neurological changes happened in human brain. Authors put forward relevant thesis for the paper which facilitates reliability and authenticity. T hey introduces the thesis statement that neurological changes which occurred in human brain affect the cognitive developments and both of them have significant role in development process. The entire paper is developed through analyzing the key words and phrases which mentioned in the thesis statement. The methodology mainly consists of literature review and the paper draws its conclusion from the vast number of literature. Previous studies about MRI-based anatomical researches, MRI- morphometric